Content Optimization

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Content Optimization

What Is Content Optimization? 

Content optimization involves ensuring content is written and presented in a way so that it reaches the target audience. 

The process essentially means making sure your site’s pages are attractive to search engines and users. 
Going hand in hand with SEO, solid content optimization creates a strong foundation for high performing web pages.

Why Is Content Optimization Important?

Content optimization matters for SEO purposes.

Creating relevant, engaging content is not enough to rank highly in SERPs if each piece isn’t properly optimized. 

Optimizing your content will give it the best possible chance to rank well and receive high volumes of organic traffic

How to Optimize Content 

1. Perform In-Depth Keyword Research 

Uncover a few relevant keywords to target within the piece of content. 

2. Include Target Keywords Throughout the Content

Implement the target keywords in a natural-sounding way. Be careful not to overstuff the keywords and risk a Google penalty

Below is an extreme example of the kind of harmful keyword stuffing you should avoid at all costs. 

screenshot content stuffing cheap flights content optimization
Image Source: Entrepreneur Campfire

As well as in the text, include the keywords in a few of the headers

3. Ensure Correct Spelling and Grammar

Nothing makes a site look less reliable than inaccurate spelling and grammar. Run your content through a spell-checker a few times before hitting publish. 

4. Build Internal Links 

Internally linking to other relevant pieces of content on your site is a good idea. This helps Google index these pages more quickly and gives you more of a chance of showing up in search results. 

5. Include Multimedia

There’s nothing worse for readers than a big block of text with nothing to break it up.

screenshot integrated video food blog content optimization
Image Source: A Pinch of Yum

Adding images, graphics and videos is a great way of keeping your users engaged with the content and increasing dwell time

6. Don’t Forget Meta Descriptions or Title Tags

Create enticing meta descriptions and catchy title tags to grab your readers’ attention while they browse the search results. 

How Do I Know if My Site Needs Content Optimization?

  • If you’re not targeting any specific keywords, content optimization will really boost your pages. Concentrating on a few target keywords will help your pages perform well in rankings. 
  • Is your content appearing in results pages? If the answer is no and you can’t find your content on the first couple of pages, content optimization will benefit your web pages.
  • If your content appears at the bottom of page 1 or on page 2, it’s likely a quick boost from content optimization will push your content up further in the SERPs.

How Can We Help? 

Feeling overwhelmed at optimizing content across your site? Contact us today and we’ll organise a free consultation to kickstart your content optimization strategy. 

In the meantime, why not check out our training courses for ongoing SEO and marketing assistance. 

We show you our tried and tested SEO and marketing strategies that will give your site the boost it needs to perform well.