Google have listed a few examples of what they consider auto generated content. These examples include:
Google values content that is useful, original and unique, in order to provide a good UX (User Experience). Auto generated content conversely provides end users with a poor UX.
They usually contain recycled information which makes for difficult, robotic reading.
Additionally, this content is usually of low quality, and poorly optimised.
Therefore, while websites may use auto generated methods to pad out thin content and boost ranking in SERPs, it can have the opposite effect.
Using software, tools or programs to create auto generated content will land you in trouble with Google’s Panda algorithm which tackles low-quality content.
When this happens, your website is penalised on a domain level, leading to a significant drop in rankings, resulting in less organic traffic.
Don’t be lured in by auto generated content as a quick fix. Instead utilise white hat SEO techniques to create high-quality and valuable content.
Focus on creating content for the user, not bots. Fill your pages with well researched content that provides useful information to the searcher. Remember, quality is more important than quantity.
Produce content that is error free and easy to read to ensure it is accessible to a broad audience.
Zone in on what makes you different from your competitors. What is your brand? Capitalise on this and embrace your originality. Can you provide a different perspective to a well-known topic? What is your unique selling point?
Websites with great content have conducted in-depth audience research, topic research and keyword research and incorporated targeted keywords into their content.
Doing proper keyword research ensures you reach the right audience, helping you to rank higher in SERPs for your niche
Searchers are more likely to engage with a site’s content if it is aesthetically appealing. Incorporate images and video into your content to improve its appearance and professionalism.
Want to find out how to create captivating and unique content for your website? Book a training session with us today!