Google has listed a few examples of what they consider auto generated content. These examples include:
Google values content that useful, original and unique, in order to provide a good UX (User Experience). Auto generated content conversely provides end users with a poor UX.
This is because it usually contains recycled information that is robotic and difficult to read. Additionally, most of the time this content is low quality and not optimized with keywords.
Therefore, while websites may use auto generated methods to pad out thin content and boost ranking in SERPs, it will in fact have the opposite effect.
Using auto generated content will land you in trouble with Google’s Panda algorithm which tackles low-quality content.
When this happens, a website is penalised on a domain level, which leads to a significant drop in ranking on SERPs, which means less traffic to the website.
Don’t be lured in by auto generated content as a quick fix. Instead utilize white hat SEO techniques to create high-quality and valuable content.
Focus on creating content for the user, not bots. Fill your pages with well researched content that provides useful information to the searcher.
Quality is more important than quantity, remember this.
Produce content that is error free and has a high readability score to ensure it is accessible to a broad audience.
Zone in on what makes you different from your competitors. What is your brand?
Capitalise on this and embrace your originality.
Can you provide a different perspective to a well-known topic?
What is your unique selling point?
Websites with great content have conducted in-depth audience research, topic research and keyword research and incorporated targeted keywords into their content.
This technique will ensure that you are reaching the right audience and will help you rank higher in SERPs for your niche.
Searchers are more likely to engage with a site’s content if it is aesthetically attractive.
Incorporate images and video into your content to improve its appearance and professionalism.
Want to find out how to create captivating and unique content for your web page? Book a training session with us today!