The Panda Update was first launched in 2011 and named after Google Engineer, Navneet Panda, when content farms rose in popularity. It was developed to decrease the number of low-quality websites appearing in SERPs and boost the rankings of websites that adhered to guidelines. It is now integrated into Google’s core algorithm.
The Panda algorithm targets any factor that will undermine user experience and reduce the quality of a web page. Below are some of the main factors:
Low quality content is a big trigger for Panda. This includes keyword stuffing, thin content, poor grammar and spelling, poorly researched content, and content from unverified sources, to name a few.
Another factor that will see a Panda penalty is a high ad-to-content ratio. Panda cares about high quality content.
If your site is bombarding the end-user with a large quantity of ads that distracts from the content, then things aren’t looking good for you.
Although the Panda Update is now part of Google’s core algorithm, which means there won’t be any Panda-specific updates, it is still important because it assesses content the same way. It also has the same consequences.
A Panda penalty works on a domain level, which means that a whole site will be penalised for the poor content of one page. Much like a Penguin penalty, Panda reduces rankings which leads to less traffic to a site.
Recovering from Panda is a difficult task. This is because it derives from a quality issue with a website. So, sometimes a whole website overhaul is required to fix the issues.
Below are some of the ways that websites can bounce back from Panda.
There are some tools to help ensure your site is full of quality content.
Have you been penalised due to the Panda Update? Something is going wrong!
Contact us to get matched with a team who can look into it for you and make sure you don’t fall victim again.
Meanwhile, you should check out our training courses to learn effective techniques to boost your SEO without any fear of Google penalties.