Lead generation is the process of using marketing channels, software and strategies together to attract leads (also known as prospects) into the sales and marketing funnel.
A lead is a person who has expressed interest in your product or service in some way.
Leads can show their interest in several ways. Examples include downloading your eBook, signing up for your newsletter, joining your community, following your social media profiles, completing a survey, and filling in your contact form.
Leads are often required to leave some kind of personal information like their name, email, address or phone number.
The goal from there is to nurture these leads and ultimately generate sales from them.
Lead generation is important to businesses for a couple of reasons.
The first reason is that lead generation is cheaper than other methods. Compared to traditional marketing like billboards, TV, and print advertising, lead generation costs less.
The second reason is that it is effective. The reason why a lot of companies invest in lead generation is because it just works!
B2B companies for example mostly have high price points and hence their customers take their time when making buying decisions. Lead generation serves as the first point of taking them through a buyer's journey that can tilt things in their favour.
Last but not least, it provides the support system for growth. Companies cannot grow without new customers. Having a robust lead generation strategy in place means a company can keep attracting new prospects consistently. Some of these leads will become customers.
There are a couple of ways a business can attract leads. Here are the most effective strategies you can start using today:
One of the best ways to attract leads is to optimise your website for search engines. Every internet user utilises search engines to find information, products, services, and brands.
Optimising your website for search engines puts your business in a position to be found by your target prospects.
Another way to generate leads is to run paid ads. There are several websites platforms where you can run paid ads to generate leads.
Social media platforms like LinkedIn and Facebook have lead generation ads that are very effective.
Ads on niche websites are also very effective in generating leads.
A lot of businesses think social media isn’t for them. They are wrong!
Everyone is on social media these days. Having a presence on social media is crucial for every business.
With a solid social media marketing strategy, you can generate a ton of leads for your business.
Lead generation can be a daunting task if you don’t know what you’re doing.
Instead of trying to do it by yourself, you can leave it in the hands of professionals like our company whilst you focus on what you do best - building your business.
Like the thought of getting in a pro? Contact us today - we can set you up with a free strategy session.
If you’ve already got a marketing team, send them over to our training courses where they can find the latest tips and lessons in marketing that will be sure to help you get the edge on your competition.