Keyword cannibalization, or topic duplication, refers to the phenomenon of having multiple pages targeting the same keyword. This can occur by accident, or can be a deliberate tactic.
For those new to the world of SEO, attempting to get multiple pages to rank for the same keyword may seem like a great idea, but in fact you’d be wrong.
It can also provide poor UX (User Experience), because multiple pages with the same content are more likely to be thin and low-quality.
There is a method that you can you use to discover whether or not your website has committed a form a keyword cannibalisation:
Considering the negative impact that keyword cannibalization can have on a website’s performance, its best to ensure you avoid it at all costs.
Below are some ways that you can solve keyword cannibalization.
If you have two or more articles that cover the same area and rank for the same word, you should merge them in order to prevent keyword cannibalization.
Once you have created a single article, 301 redirect the old URLs to the new one.
If you have a page that is a low-quality version of another page, contributing little to UX with no inbound links, then it’s probably best to just delete it.
When you do this, be sure that you have implemented a 301 redirect to another page on your website, to prevent confusion.
You may think a page will be useful and relevant to visitors, but don’t want to see it ranked in SERPs causing cannibalization. Avoid this by placing a noindex tag on the page to prevent it from being indexed.
When it comes to keywords, its best to stick to the current SEO best practices.
Reckon you’ve fallen into keyword cannibalization on your site and the job is just too big to fix alone?
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