An Email Service Provider is software used to run email marketing campaigns at scale. It can also refer to email clients like Gmail and Outlook.
The main purpose behind using an ESP is to send mass emails to a list of subscribers in an organised way. Yet, most email service providers today offer many extra features that make the process smoother.
Some of those additional features include:
93% of B2B marketers use email as a part of their content distribution strategy.
And 59% of marketing professionals believe email to be their biggest source of ROI.
Email marketing plays a significant role in any marketing strategy. Businesses of all sizes use it to communicate with their leads and turn them into customers.
But the options you have without an ESP are limited.
It's hard for anyone to manage long lists of subscribers manually.
That's where the role of an email service provider comes.
With all the amazing options you get by using one, you'll save your business lots of time, energy, and money while driving it to achieve great results.
Any business that wants to grow with email marketing must use an email service provider.
An excellent ESP allows you to manage your email marketing effortlessly. It should make the whole process faster and more efficient.
But the most important thing is this:
Your emails should end up in the inbox folder. A well-written, personalised email doesn't exist if it's never read — which is what happens if it goes straight to the spam folder.
Before you consider any other aspects, make sure your emails will go to the inbox folder.
Another thing to think about when choosing an ESP is the user interface. A beginner-friendly, easy-to-use UI is also a priority because some actions can be challenging to perform.
For example, it shouldn't be hard for you to divide your customers into smaller segments. Email performance tracking reports must show graphs and clear statistics.
Also, setting the time for automated emails shouldn't be so tricky because it's something you'll spend lots of time doing.
Email service providers differ depending on pricing, the features they offer, customer support, etc.
Here are some of the most popular ones you can try:
Need help with your email outreach strategy? Get in touch and we can organise a free strategy session with you or your team.
If you don’t have a team yet, let us know and we can pair you with one of our recommendation through our matching service.
