Email Outreach is the activity of creating and sending email marketing campaigns to specific individuals to get them to take a positive action.
When would you use Email Outreach?
People use outreach emails for a lot of purposes. They can be used to build new relationships, generate leads for companies, reach out to influencers, find investors and a lot more.
This is why people spend time and effort in making their outreach emails great. They can be very useful when done right.
How to Write Outreach Emails that get Responses
Sending an outreach email means you’re convincing someone that even though they don’t know you, you’re worth their time.
The average office worker receives about 121 emails daily. This includes emails from contacts they actually know, promotional messages, and cold emails from other people. This means the competition is tough.
With this in mind, it is important that your email stands out for your prospective client or customer to consider reading it.
Here are a few things you can do to maximise your impact.
1. Create an Interesting Subject Line
The first thing to nail when writing an outreach email is your “subject line”.
The subject is the first thing your recipients see when they receive your email. Whether or not they’ll open it heavily depends on your subject.
You might have a great email but if your email isn’t opened, they won’t see it. This is why subject lines are so important.
Keep your subject lines short, straight to the point, and casual. Also, avoid the pushy sales approach as prospects are less likely to open them if they feel pressured from the get-go.
2. Get Personal
The next thing is to personalise your emails.
There’s something lacklustre about receiving an email that feels like it was sent to 100 other people.
Users can easily tell when an email wasn’t intended specifically for them. An outreach email that isn’t personalised for the recipient is not likely to get a response.
Spend some time to research about the person you’re contacting. Find out information like their names, their company, their work, and their achievements.
Use this information to customise your emails so your prospects know you mean to contact them specifically and not like they are part of a random automated email list.
3. Get to the Point
The final thing is to be specific in your request.
People generally don’t have a lot of time; and most people make the mistake of assuming the recipient will know what to do after they read their outreach email.
This is not always correct.
You have to be specific in your ask. Do you need them to:
book a call with you
share your article
respond to the email
or link back to your website
Don’t be afraid to tell them directly so they don’t end up at a loose end after your email and do nothing.
Email Outreach Tools to Streamline your Campaigns
There are a lot of tools out there that can help you organise your outreach campaigns.
It can be overwhelming with all the research and customisation that goes into creating a great outreach email.
Woodpecker is a great tool for your email outreach plans. It verifies the email addresses of prospects in real time. You can send your emails automatically but with a personal touch. AI-generated reports of your campaign keep things right on track.
It ensures that your messages get to the prospect’s main inbox, every single time. It also offers an A/B testing feature to see which version of your copy delivers the best results. The tool lets you control your outreach from one place and integrates with other professional tools you need to run a successful business.
Klenty is a great sales engagement platform. It personalizes your sales outreach based on intent signals, sends personalized sales emails, and delivers emails to the inbox of your prospects every single time.
Klenty offers reports to optimize your outreach and helps you perform better. With its agency dashboard, you get automated email outreach that helps you scale your lead generation. It also offers custom plans and features for agencies.
Klenty integrates very well with Hubspot, Zoho, Pipedrive, Salesforce, Zapier, and Slack.
PersistIQ is an amazing tool for your email outreach. Be it customer discovery, outbound sales, or conversion of inbound leads, PersistIQ offers it all. You can easily find new customers by turning your LinkedIn searches into a big, beneficial email list of prospects.
With its smart database, easy to create email campaigns, and automated follow-ups, there are fewer chances of losing your prospects.
PersistIQ integrates well with LinkedIn, Hubspot, Pipedrive, Copper, Zapier, Salesforce, Zoho, Gmail, Outlook, and more.
Dropcontact is one of the most reliable B2B email finders available. Each address provided by Dropcontact algorithms has a 95% validity rate. Once you find the emails, it organizes your prospects information in one place. It also updates these contacts automatically. It’s a simple tool that saves a lot of time. Also, it is 100% compliant with GDPR.
Dropcontact is a complete solution that integrates very well with CRM Salesforce, Pipedrive, Zoho, and Hubspot. Dropcontact's API comes with unlimited possibilities for your lead generation workflows.
Hunter is a place where you can connect with your prospective clients and customers by finding their professional email addresses. All you need is a website address, and within a few seconds, Hunter will find the email addresses of all the people working in that company. It also helps find the email contact of article authors.
Hunter provides the option to create email outreach campaigns and schedule follow-ups with Gmail. With a combination of automation and a personal touch, Hunter drives great results from your cold campaigns.
Other tools include: Buzzstream - Prospect research, Mailshake - Outreach email sending software, Rebump - Mail follow up, HubSpot Sales Chrome Extension - Mail tracking and follow up etc.
How Can We Help?
Want to make improvements to your outreach campaigns but not sure where you can start?
Contact us today to take advantage of a free strategy session - that way you’ll have a clear plan of action going forwards!
If you need a team to get started on it, we do have a matching service where we can pair you with a great team to implement your plans.