Links containing /go/ may help pay for GHS*
In this buyer's guide

Best Link Building Software & Solutions in 2024

4 Link Building Tools For Boosting Your SEO Strategy


Link building is a process that requires constant attention. After all, you can’t expect your website to rank well without search engine visibility unless you’re willing to wait months for results. In addition, it’s also a time-consuming process.

However, with the help of link building software, you can streamline the process from start to finish.

With the right tools, link-building efforts become more streamlined and efficient. Using automated tools and processes will save you lots of time on repetitive tasks such as finding new opportunities and monitoring your current links over time. Here's a list of top link building tools you can use to climb the SERP rankings for your business' most prized keywords.

Top Link Building Software and tools

No items found.

If you’re looking to boost your site in search engine rankings, solid link building tools should form a part of your SEO strategy. While links aren’t the only factor influencing your rankings they certainly play an important part. 

While you’re busy running your business or writing for your blog, you may not have time for one of the finer points of technical SEO - monitoring and building those all-important backlinks

This is where link building tools come in. Automating the process of finding, monitoring and reporting backlinks, top link building tools should be an essential part of your digital marketing toolkit.

Here are 10 of the best link building tools for supercharging your rankings.

4 Best Link Building Tools

1. SEO (PowerSuite) SpyGlass


If you’re looking to comprehensively monitor your backlinks while spying on your competitors, SEO SpyGlass is a great tool to add to your SEO strategy. 

Under the SEO PowerSuite umbrella, it’s super useful for spying on your competitor’s backlinks as well as helping you clean negative backlinks that might result in a frustrating Google Penalty. 

SEO SpyGlass will also help you discover backlink building prospects like guest posting opportunities, people who review products or services in your sphere, quality directories and forums that you can join to build awareness of your brand. 

Price: A free plan includes all data although exporting or copying data isn’t permitted. A Professional Plan is $299/year while an Enterprise Plan is $699/year.

Pros Cons
Metrics are presented in an aesthetically pleasing and visual format making a change from often clunky interfaces. Requires a heavy desktop installation - no option for using it on a browser.
Compare up to 5 of your competitor’s backlinks side by side. Have to subscribe to all of SEO PowerSuite’s tools as a bundle - it’s not possible to separate one from the other.
Discover the best link building practises - SEO SpyGlass shows you 50+ link quality factors including domain age and page authority. Need multiple licenses for more than one user to access the tool.
Automate backlink reports analysing dofollows, nofollows, and anchor text. Frequent software updates interfere with working on current tasks.
LinkAssistant automates research into each link building prospect, saving you hours of time and effort that you can put into other areas of your business. Extra charges for software that’s compliant with search engine algorithm updates.

Best for: Agencies and businesses looking for a link building tool with emphasis put on competitor analysis. 

2. Buzzstream

Buzzstream Sample Dashboard - Best Link Building Tools

Buzzstream is designed to help you build high-quality links quickly and effectively. Developing a strong strategy for creating good opportunities for link building can be overwhelming, as well as challenging as search engines evolve and improve their algorithms. 

Buzzstream’s main strength is its link building outreach tool, actively sending emails to possible linking prospects which saves you countless hours in sourcing high-quality links for your site. 

Their leading link building tool is also fully customizable so you can adjust the features according to your site’s individual needs and requirements.

Price: A Starter Plan is $24/month. Plans steadily increase while a top tier Custom Plan is around $999/month. 

Pros Cons
Browser extension automatically scans possible linking websites for contact information saving you time from searching for email addresses, social media and contact forms. ‘Discovery’ feature sometimes shows prospects that haven’t published relevant content in years making its accuracy questionable.
Send personalised and automated outreach emails increasing the success of your campaigns. Only searches sites for contact information and sometimes misses details that users would find such as emails written in images as opposed to plain text.
‘Discovery’ feature streamlines the finding and evaluating of sites according to your criteria. Only includes a link building tool, no other SEO features are included.
Track your outreach campaign to manage relationships with link building prospects. The outreach procedure can be confusing to first time users, the platform should offer step by step tutorials.
‘Sequences’ feature automates follow up outreach emails. Doesn’t offer a pre-built campaign like other competing platforms who give the user everything from the list of prospects to sequences.

Best for: Businesses looking for a complete link building tool to save them time and boost their SEO strategy.

3. Link Prospector

Link Prospector Landing Page Snippet - Best Link Building Tools

Link Prospector was created to ensure that link building isn’t a time consuming, tedious or inaccurate process. 

Its main weapon is organising your site’s outreach opportunities making sure you’re reaching as many sites, bloggers and websites that are relevant to you - the key to social mentions and link opportunities. 

Link Prospector has a detailed report function allowing you to enter the types of sites you want to prospect as well as the relevant keyword. You can then view an incredibly thorough list of prospects for your link building strategy. 

Price: There is an affordable pay as you go account offering top-up credit for $5 a go. A Consultant Plan is $47/month, an Agency Plan is $127/month while a top tier Enterprise Plan is $497/month. 

Pros Cons
Discover pages that offer a higher likelihood of being a converting prospect and linking to your site. Viewing such long reports turns into a time-consuming task and you’ll spend a lot of time combing through the results to find sites that are most relevant to you.
Receive up to 16 different types of reports that fall within categories of Content Development and Outreach, PR, Conversion and Outreach. Results beyond the 150 mark range from mediocre to unusable.
Within the Outreach feature access link pages where you can find resource pages on which you can add your site - particularly useful for localized businesses. No explanation detailing advanced search operators.
Easy to create reports, simply enter your keyword phrases and choose your report type. Massive amounts of data can be overwhelming for users who prefer only the most relevant information to be presented in a user-friendly and visual format.
Clean and simple interface. Reports take a while to generate - no instant results given the enormous quantity of data.

Best for: Agencies looking for seriously in-depth backlink reports to fuel a thorough backlink strategy. 

4. Raven

Raven Link Manager Sample Dashboard - Best Link Building Tools

Raven provides a complete solution for your digital marketing needs, however, their link building tools truly stand out as some of the best on the market.

Instead of focusing on a huge quantity of link building opportunities, Raven instead provides a shorter high-quality list of the most relevant prospects for your site. 

Sourcing data from Majestic SEO, it’s not quite as in-depth as say Ahrefs, but it’s well-presented and easy to understand. Their link-building tools also come with other SEO features so you could use Raven as your go-to SEO tool. 

Price: A Small Biz Plan is $39/month with plans steadily increasing in capacity and price until the Lead Plan at $399/month. 

Pros Cons
Discover which links your competitors are using to outrank you on the top spots so you can try and implement a similar tactic. Majestic database is not as extensive as others including Ahrefs.
Identify which websites could link to yours and have a positive effect on your rankings. Visuals and interface are not always appealing or user friendly.
Link Manager tool helps you source high-quality sites via an effective outreach campaign. Platform can feel buggy.
Find negative links that actively harm your rankings in Google and disavow them. Customization of reports is limited.
Use Link Spy to identify competitors and find their backlinks for competing pages. Limited training materials that feel outdated.

Best for: Agencies and businesses looking for an all in one SEO tool that gives them sufficient link building tools. 

The Bottom Line on Link Building Tools 

Building positive backlinks is an essential part of any robust SEO strategy. However, it’s also pretty technical, time-consuming and tedious so it’s best to subscribe to a link building tool that can automate the process for you. 

Whether your priority is cleaning up negative backlinks, sourcing prospects, creating an outreach strategy or simply figuring out an internal link strategy, take the time to try these link building tools and find the one which best fits your business’s needs.