Noindex is meta tag that can be attached to the HTML code of a web page, which instructs Google crawlers not to index a specific page to ensure it doesn’t show up in SERPs.
Noindex is an important tag to use when you don’t want a specific page showing up in SERPs. If a page has little value to the user, or perhaps has information you don’t want to be seen by the general public, a noindex tag will do the job.
Tools like Screaming Frog and the free Yoast SEO tool, can be helpful for implementing your noindex tags.
There are quite a few different scenarios when you should use a noindex tag. These include:
Obviously, company login pages do not need to be seen by end users of a website. Therefore, a noindex solves this issue, and keeps admin pages for you and your colleague’s eyes only.
While first and foremost the canonical tag should be used to deal with duplicated content, there are certain situations when you should use noindex.
If you are the sole contributor of content to a website, an author page is unnecessary and probably largely matches the content of your homepage. Noindex this, there will be no love lost.
If you have a website that allows community members to create a profile to contribute blog posts or content, this is something you will want to regulate.
You only want the profiles who contribute the best content to show up on SERPs, because this is an indicator of website authority and good UX (User Experience).
Noindex profiles that contribute thin or poor content, in order to avoid undermining the integrity of your website.
Google cares about quality content, it’s the reason why the Panda and Penguin algorithms exist. Websites that contribute high-quality web pages will be rewarded, while those with thin and irrelevant content will appear low in the rankings.
Therefore, if you have content that you don’t want to delete for whatever reason, but also do not want this content to act as a representation of your website, noindex it.
If you have paid-for content that is only accessible through membership, then you should noindex these pages to prevent non-paying users from viewing your content for free.
‘Thank you’ pages, whilst a nice added touch for a customer after they have made a purchase, do not need to be visible in SERPs. Noindex these pages to prevent your website looking silly.
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