Best Adobe Marketo Engage Alternatives & Competitors for 2024

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.

The early bird gets the sale. Filter, match and route leads to the right salesperson instantaneously. Close more deals. LeadAngel is a B2B Lead Management platform, including Lead to Account Matching and Routing. Fast, Reliable, and Customizable Operations works with Salesforce CRM and others. APIs available to route and match leads. LeadAngel helps businesses, organizations, and enterprises to improve sales process to close more deals, faster. The software offers lead routing, lead matching, fuzzy matching, lead deduplication, account based marketing strategies and detailed reporting. Matching is very customizable and extremely fast.

B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue. From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get more revenue from their paid campaigns.

The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.

Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. LeanData is the gold standard in modern revenue orchestration and an essential element of the modern RevTech Stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences. LeanData Revenue Orchestration simplifies your buyer journeys and delivers world-class customer experiences to accelerate time to revenue by: ● Routing - Visualize and immediately activate plays with no-code, drag-and-drop lead routing ● Matching - no-code smart algorithms deliver 95% lead-to-account matching accuracy ● Engagement - Provide revenue teams with accurate data at the right time ● BookIt - Book more meetings with the speed and precision needed to transform buyer signals into buying decisions ● Integrations - With drag-and-drop simplicity, you can connect the right data to the right sellers – across platforms – at exactly the right time.

The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution

Integrate’s Demand Acceleration Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, resources, and budget. The Demand Acceleration Platform empowers precision: •Increase conversions of marketing-generated leads. •Ensure all leads generated are 100% marketable, compliant, and ready for activation in connected systems. •Save demand, digital and marketing operations teams time, budget, and resources. •Gain insight into budget spend across demand channels to track and optimize. •Receive real-time, actionable measurement reports for a view into which accounts, campaigns, sources, or content are driving results. •Reduces silos by centralizing demand channels and data sources.

Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.