Best Social Media Monitoring Software & Solutions in 2023

Social media monitoring software helps you monitor social media channels for mentions of your brand or products so that you can respond as quickly as possible, whether it’s with a like, a comment, or an offer. But there are many products on the market today and each one has its own unique features.

When it comes to buying social media monitoring software, how do you know which one is right for your company? Which features are the most important? How do you choose between so many different vendors?

‍Social Media monitoring is becoming increasingly essential in this digital world of brands and consumers. If you want to know what is out there in the market and what are some of the best social media monitoring tools available right now, read on to find out more!

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Agorapulse helps you post, monitor, schedule, and report social media content all from one place
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#10
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$18/mo - $80/mo
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Later is a social media management solution designed to help you visually plan and schedule your photo and video content across different channels
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#10
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$25/mo - $135/mo
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Sked Social is an Instagram-first social media scheduler. Create, source, share and cross-post your best Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile and more – with only a few clicks.
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#10
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Save time automating social media tasks with Sendible
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$15/mo - $55/mo
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Zoho Social is a social media management software that has real-time monitoring and listening features
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Mentionlytics is an all-in-one Intelligent Social Media Monitoring Platform. It enables you to track mentions for your brand, your product, or your competitors on the entire web (News sites, forums, blogs, and ANY other website) and many Social Media Channels, like TikTok, Twitter, Instagram, Facebook, Reddit, Google Reviews, Youtube, Linkedin, etc. It has AI-empowered features and gives unique and insightful data to its users, through an extremely easy-to-use and straightforward dashboard. The quality and quantity of data is what makes Mentionlytics one of the most powerful tools in the market, counting thousands of satisfied customers all over the world.
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Powerful content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful analytics, and manage all of your comments and messages from a single place.
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#10
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Loomly has a mission of making social media management more organized and less complex for social media professionals.
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#10
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$99/mo - $199/mo
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Answer the public is a keyword research tool that gives you insights into what your target audience frequently searches for on the internet.
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#10
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$249/mo - $499/mo
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Sprout Social allows you to explore the full potential of social networks to transform your marketing strategy
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#10
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Free - $125/mo
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Great social media management can make your company grow. This is the goal of Simplified. Manage your accounts from one simple platform
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Feedly is a content aggregator and RSS reader for busy professionals and curious minds. It includes Leo, an AI research assistant that can help you track topics you care about across the web, including news sites, blogs, Twitter, Reddit, and newsletters. Leo can find, prioritize, and summarize articles for you, so you can spend more time learning and less time searching.
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#10
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$65/mo - $425/mo
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Eclincher provides tools for drafting, reviewing, and optimizing social content
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$49/mo - $739/mo
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Organize your social media content with Hootsuite. Plan, publish and manage all accounts from a single platform
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Businesses can scale their social media content by using Buffer. Manage and expand your social media strategy
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Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.
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Dataminr puts real-time AI and public data to work for our clients, generating relevant and actionable alerts for global corporations, public sector agencies, newsrooms, and NGOs. Dataminr's leading AI platform detects the earliest signals of high-impact events and emerging risks from vast amounts of publicly available information. Dataminr's real-time alerts enable tens of thousands of users at hundreds of public and private sector organizations to learn first of breaking events around the world, develop effective risk mitigation strategies, and respond with confidence as crises unfold.
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Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.
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Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.
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The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.
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Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.
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What are social monitoring tools?

Social monitoring tools are software that help you track and analyze conversations happening on social media. They allow you to keep an eye on relevant conversations, enabling you to understand how people are talking about your brand and respond to any conversations that need attention.

These tools can help you identify potential opportunities and risks quickly, as well as track your competitors’ activities. You can use them to measure the success of your campaigns, evaluate customer sentiment, and discover influential users.

Some of the features you can expect from a social monitoring tool include keyword tracking, sentiment analysis, analytics and reporting, content optimization, and influencer marketing. Keyword tracking will help identify conversations related to your brand, while sentiment analysis will provide insights into how people feel about your brand or product. Analytics and reporting will allow you to see how your campaigns are performing, while content optimization will help you create better content for your audience. Lastly, influencer marketing will help you identify and engage with influential users who can help spread your message.

Social monitoring tools are great for companies looking to stay ahead of the competition and stay on top of the latest trends in the industry. With the right tool, you can ensure that your brand is visible and engaging with the right people at the right time.

What are the benefits of a social monitoring software?

Social monitoring software is an invaluable tool for businesses looking to get ahead in the competitive world of social media. By using this software, businesses can monitor their social media presence, track engagement levels, and gain insights into their customers. Here are some of the key benefits of using a social monitoring software:

1. Better Engagement: Social monitoring software allows businesses to stay on top of their customer interactions and engagement levels. This helps them determine which content is resonating with their audience and what they should be doing more of. By understanding their customer’s interests, businesses can tailor their content to increase engagement and build relationships with their followers.

2. Increased Insights: With a social monitoring software, businesses can gain deeper insights into their customers. They can track conversations, trends, and sentiment to better understand what customers are saying about their brand. This helps them make informed decisions that can improve their products and services.

3. Improved Reputation Management: With a social monitoring software, businesses can keep an eye out for any negative comments or reviews about their brand. This allows them to address any issues quickly, before they cause long-term damage to the company’s reputation.

There are many benefits of using a social monitoring software for businesses. By using this tool, businesses can gain valuable insights into their customers, increase engagement levels, and manage their reputation more effectively.

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