Best Social Media Marketing Software & Solutions in 2023

Social media marketing software has become increasingly popular as businesses strive to take their marketing strategies to the next level. With the right tool, companies can significantly enhance their presence on social media, build relationships with their audience, and create meaningful engagement.

However, with so many software options available, it can be difficult to decide which one is best for your business. When looking for the best social media marketing software, there are some key aspects to consider such as cost, features, and customer support.

By taking the time to evaluate your needs and assessing the available options, you can make sure you're selecting the right software for your business. In this article, we will explore the features to look for when buying social media marketing software.

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#10
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Free - $249/mo
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Free - $249/mo
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Agorapulse helps you post, monitor, schedule, and report social media content all from one place
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#10
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$18/mo - $80/mo
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Later is a social media management solution designed to help you visually plan and schedule your photo and video content across different channels
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#10
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$25/mo - $135/mo
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$25/mo - $135/mo
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Sked Social is an Instagram-first social media scheduler. Create, source, share and cross-post your best Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile and more – with only a few clicks.
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#10
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$29/mo - $199/mo
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Save time automating social media tasks with Sendible
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#10
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$15/mo - $55/mo
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Zoho Social is a social media management software that has real-time monitoring and listening features
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#10
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$35/mo - $359/mo
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Loomly has a mission of making social media management more organized and less complex for social media professionals.
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#10
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$249/mo - $499/mo
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Sprout Social allows you to explore the full potential of social networks to transform your marketing strategy
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#10
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Free - $125/mo
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Great social media management can make your company grow. This is the goal of Simplified. Manage your accounts from one simple platform
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#10
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$65/mo - $425/mo
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Eclincher provides tools for drafting, reviewing, and optimizing social content
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#10
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$49/mo - $739/mo
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Organize your social media content with Hootsuite. Plan, publish and manage all accounts from a single platform
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#10
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Free - $12/mo
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Businesses can scale their social media content by using Buffer. Manage and expand your social media strategy
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What is a social media marketing software?

Social media marketing software is a tool or platform used to help businesses and individuals manage their social media presence. It can be used to post messages, track engagement, measure the success of campaigns, and other tasks related to managing social media accounts.

The main purpose of social media marketing software is to help businesses and individuals more effectively manage their social media accounts. It can be used to schedule posts, monitor engagement, measure the success of campaigns, and more. It can also be used to analyze user data, so businesses can better understand their target audience and tailor their content accordingly.

Some of the features commonly found in social media marketing software include:

• Scheduling posts: This feature allows users to schedule posts in advance, so they don’t have to manually post content at specific times.

• Monitoring engagement: This feature allows users to monitor how their content is being interacted with, such as likes, shares, comments, etc.

• Analyzing user data: This feature allows users to analyze user data such as demographics, interests, and behaviors.

• Measuring campaign success: This feature allows users to track the success of their campaigns in terms of reach, engagement, and conversions.

• Automation tools: This feature allows users to automate certain tasks such as responding to comments or messages.

Social media marketing software is a great tool for businesses and individuals who want to better manage their social media presence. It can help them save time and effort while also helping them track the success of their campaigns and understand their target audience better.

What are the features of a social media marketing tool?

Social media marketing tools are essential for developing and managing successful social media strategies. They provide a range of features that make it easier to create, run, and analyze campaigns. Here’s a look at some of the key features of social media marketing tools:

1. Content Creation: Most social media marketing tools provide an easy way to create content, including images, videos, and text. They often have built-in templates and drag-and-drop editors that make it easy to design high-quality posts quickly.

2. Scheduling: Scheduling posts ahead of time is crucial for any successful social media strategy. Social media marketing tools provide a range of scheduling options, including recurring posts, calendar views, and bulk uploads.

3. Analytics: Analyzing the performance of your posts is essential for optimizing your social media strategy. Social media marketing tools provide detailed analytics that track engagement, reach, and other metrics.

4. Collaboration: Working with a team is often necessary when managing a social media strategy. Social media marketing tools provide a range of collaboration features, including team member roles, comment threads, and approvals.

5. Integration: Social media marketing tools often integrate with other software and services, such as website analytics, email marketing, and CRM systems. This makes it easy to sync data and track results across different platforms.

These are just a few of the features you can expect from a social media marketing tool. For the best results, be sure to choose one that has the features you need to manage your social media campaigns effectively.

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