Best Social Media Analytics Software & Solutions in 2023

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

Agorapulse helps you post, monitor, schedule, and report social media content all from one place

Later is a social media management solution designed to help you visually plan and schedule your photo and video content across different channels

Sked Social is an Instagram-first social media scheduler. Create, source, share and cross-post your best Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile and more – with only a few clicks.

Save time automating social media tasks with Sendible

Zoho Social is a social media management software that has real-time monitoring and listening features

Mentionlytics is an all-in-one Intelligent Social Media Monitoring Platform. It enables you to track mentions for your brand, your product, or your competitors on the entire web (News sites, forums, blogs, and ANY other website) and many Social Media Channels, like TikTok, Twitter, Instagram, Facebook, Reddit, Google Reviews, Youtube, Linkedin, etc. It has AI-empowered features and gives unique and insightful data to its users, through an extremely easy-to-use and straightforward dashboard. The quality and quantity of data is what makes Mentionlytics one of the most powerful tools in the market, counting thousands of satisfied customers all over the world.

Powerful content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful analytics, and manage all of your comments and messages from a single place.

HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze influencers on Instagram, YouTube, TikTok, Twitch, and Twitter, and plan marketing campaigns. The toolset helps to discover and compare the quality of influencers’ accounts, verify their audience authenticity, and analyze audience demographics. The Campaign Management Solution allows businesses to create branded media plans for influencer campaigns, manage and automate campaigns with AI-based features, and track their performance. HypeAuditor provides a range of Market Analysis reports designed to provide businesses with industry insights and the influencer marketing landscape in different countries and niche markets. The reports include Competitor Analysis for exploring influencer strategies of competitive brands. The Competitor Comparison report helps to compare multiple brands side by side. All services are based on AI algorithms, which allows HypeAuditor to identify behavioral patterns and detect suspicious accounts. HypeAuditor’s goal is to provide the ultimate analytics solution to ensure the company’s clients work as effectively as possible with social media creators.

Loomly has a mission of making social media management more organized and less complex for social media professionals.

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at hello@meetsoci.com. SOCi’s scalable and centralized platform technology provides every tool necessary for multi-location and multi-family businesses to manage their localized marketing efforts including: Intuitive Dashboard - upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Listings: Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings. Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi. Local Pages/Locator: Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages. Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere. Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows. Ads: Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations. SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead. Insights & Reporting: Find out which locations are performing and which ones aren’t and leverage these insights to power your localized marketing strategy. Customize highly visual, engaging reports with multiple delivery options. SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed. SOCi is fully integrated with the top search, social media, and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Yelp, and more.

Shine a light on the digital world with Similarweb. The platform that helps business leaders, analysts, and marketers easily discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue. Our easy-to-use Digital Marketing and Research Intelligence products help you define your strategy and win more market share efficiently. Outpace your competition and industry by benchmarking your digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into your competitors’ online marketing strategy. You can even spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.

Sprout Social allows you to explore the full potential of social networks to transform your marketing strategy

Great social media management can make your company grow. This is the goal of Simplified. Manage your accounts from one simple platform

Eclincher provides tools for drafting, reviewing, and optimizing social content

Organize your social media content with Hootsuite. Plan, publish and manage all accounts from a single platform

Businesses can scale their social media content by using Buffer. Manage and expand your social media strategy

Dash Hudson is more than a social marketing platform. Dash Hudson takes your strategies to the next level by predicting the performance of photos and videos, analyzing trends, and accelerating brand growth across social media, entertainment, and e-commerce marketing channels.

Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. According to a new commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice, businesses who partner with Bazaarvoice can expect to see a 400% return on their investment. The study, which interviewed decision-makers at nine different companies who have experience working with Bazaarvoice, found that the initial investment is returned in just three months or less. Find out what working with Bazaarvoice could mean to your business. Read the full study below in the official downloads section. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia, and Australia. For more information, visit www.bazaarvoice.com

Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.