Product Analytics platforms help teams understand how users interact with their product—feature usage, retention patterns, funnels, and session behavior—so they can prioritize development, improve onboarding, and increase retention.
These tools capture event-level data and provide analysis features like cohorting, funnel conversion, session replay, feature flags, and experimentation. They serve product managers, growth teams, and engineers focused on data-driven product decisions.
When selecting a product analytics solution, look at ease of instrumentation, event tracking flexibility, real-time querying, ability to own data (self-hosted vs. SaaS), integration with data warehouses and experimentation platforms, privacy and sampling controls, and pricing based on event volume.
Product analytics that balance depth, performance, and accessible reporting empower teams to iterate on what matters to users.