Lead scoring software is an invaluable tool for sales and marketing teams, as it allows them to prioritize leads based on their likelihood of becoming customers. When selecting predictive lead scoring software, it’s important to take into account features like data accuracy, lead segmentation, and scalability.

By assessing these features, teams can ensure that they are getting the most out of their lead scoring software and improving their sales and marketing efforts. With the right predictive lead scoring software, teams can maximize their lead capture and conversion rates while growing their business.