Paid search intelligence software provides insights into how your paid search campaigns are performing and where you should focus to maximize return on investment. Improving paid search performance is an ongoing process, and the complexity of paid search algorithms means that there’t no one-size-fits-all solution for this type of software.

Depending on the volume and variety of your current paid search activity, your company’s analytical needs, and other factors, you’ll want to choose a solution that meets your specific needs. Here are some things to look for when shopping around: