Best Marketing Automation Software & Solutions in 2023

The trusted leader in text marketing, SlickText helps create valuable connections with your customers through targeted, action-driven text messages. Over 15,000 brands rely on SlickText because of its powerful software and easy-to-use platform. With SlickText, subscriber growth is easy with tools like website popups, landing pages, custom QR codes, and third-party integrations. You'll be able to engage your audience in meaningful ways that make mass text messaging personal so you can build loyalty and action. Our automated workflow tool allows you to create automated SMS sequences that engage with people one-on-one. No coding required. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and best practices helps them actively create wins for their users.

ActiveCampaign gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

Trusted by over 300,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automation platform. The Sendinblue Tracker script lets you track web behavior from your contacts and use this information, as well as email engagement and data from your contacts, to create complex automation workflows that can save you time and help you scale and grow your business with no work at all. Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Sendinblue offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free. As your business grows, you can upgrade to a plan that meets your needs without breaking the bank. Send up to 100,000 emails per month for just $65 -- or send even more emails at low prices. You are a large sender or have more specific needs? That is why Sendinblue has developed an Enterprise solution, a custom plan tailored to suit your needs and scale with you. Learn more about our paid plans, pay-as-you-go options, and pricing for SMS credits here: www.sendinblue.com/pricing

Netcore Email API is a cloud-based email delivery service helping businesses send their important emails like notifications, newsletters, updates, etc. Everyone loves our Email API because it focuses on what matters: deliverability, pricing, and good analytics. Our highly scalable platform is capable of delivering billions of emails every hour with the best inbox rates. Easy integration and disruptive pricing model make Netcore Email API the ideal email delivery partner for both burgeoning startups and industry bigwigs. You can choose between SMTP or HTTP API. We are on the leader's board in transactional email and email deliverability.

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at hello@meetsoci.com. SOCi’s scalable and centralized platform technology provides every tool necessary for multi-location and multi-family businesses to manage their localized marketing efforts including: Intuitive Dashboard - upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Listings: Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings. Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi. Local Pages/Locator: Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages. Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere. Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows. Ads: Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations. SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead. Insights & Reporting: Find out which locations are performing and which ones aren’t and leverage these insights to power your localized marketing strategy. Customize highly visual, engaging reports with multiple delivery options. SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed. SOCi is fully integrated with the top search, social media, and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Yelp, and more.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

SendGrid makes it simple and stress-free to communicate with your customers. Our technology and expertise helps senders save time, scale their business, and succeed in an ever-changing email landscape. We are trusted by over 80,000 customers globally - big and small - to send over 45 billion emails every month. We help developers send with confidence by providing: FAST AND FRIENDLY INTEGRATION SendGrid's optimized integration tools and standardized API were built by developers for developers to make integrating with SendGrid a breeze. Interactive API reference, open source libraries in 7 languages, and clear setup flow help you get your first email out in 5 minutes or less. SendGrid's RESTful APIs are built on HTTP and return JSON for straightforward implementation. DELIVERY AND SCALE YOU CAN TRUST SendGrid provides powerful performance to accomplish your goals—proven at scale for senders like Uber. With 99.95% platform and API uptime, we’re available when they need us. Processing over 45 billion emails every month, our custom MTA can support your growth. We help optimize your email delivery by maintaining relationships with key email ecosystem influencers, and providing key delivery tools. TOOLS AND INSIGHTS TO EMPOWER YOU Know more about your sending and safely share your SendGrid account so you don’t have to waste time pulling data and putting out fires. Use SendGrid email templates and review stats in the UI to easily collaborate with your team. Maintain delivery visibility and troubleshoot with ease with our enhanced email activity feed. HELP WHEN YOU NEED IT When the unavoidable problem strikes, we’re your partner in getting your program back where you need it. Our 24/7 technical Support Team is knowledgeable and on-call to help, or solve it yourself with concise how-to content in the SendGrid Knowledge Center. Whether you want help optimizing your initial implementation, a quick one-time consultation, or ongoing advice, our expert services are here to optimize your email program.

Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 75,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Send newsletters and targeted campaigns Create beautiful, shoppable emails in minutes using our drag & drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers - all without any tedious manual work! Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or easily build your custom workflows using our no-code, drag & drop Automations Editor. Improve your targeting with robust segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs - there’s no need to pay for separate email, SMS, and push apps anymore! Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a wheel of fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. 24/7 Support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results... fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com

Act-On is a tool designed to deliver scalable, adaptable and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Elevate your brand with a marketing automation tool that is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry.

Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Adobe Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.

CleverTap helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. CleverTap is headquartered in Mountain View, with presence in San Francisco, New York, London, Amsterdam, Sofia, Dubai, Mumbai, and Singapore. More info at https://clevertap.com/

A fast and scalable email service provider, for sending transactional and marketing emails and viewing reports on email delivery. Complexities such as reputation monitoring, SPF and DKIM are professionally managed for each customer. Native-English speaking support is available worldwide (agents in the USA, UK, Australia, and New Zealand). Servers are also located around the world, meaning fast connection speeds and network redundancy.

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, Tokyo, and Berlin. Learn more at braze.com.

Iterable is the customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands, like Zillow, Fender, Calm, and Box choose Iterable to build customer-centric experiences at scale by delivering the right content to the right audience at the right time.