Marketers have more to do than ever before. The rapid growth of digital marketing means that marketers now need to manage websites, social media profiles, blog content, lead generation, email marketing and much more. This has led to a demand for marketing automation software that can streamline processes and remove manual tasks from day-to-day operations.

‍When you’re looking at different vendors as potential partners in your business, it’s important to understand what you’re getting from them. When reviewing their products, you should be asking yourself: Do they meet my needs? Are they a good value? Will their product help me reach my goals?

Here are some questions to ask when considering whether or not a vendor is the right partner for your business – specifically when it comes to choosing the right marketing automation software: