Best Marketing Analytics Software & Solutions in 2023

Marketers are increasingly relying on data to inform their decisions. But it’s not as simple as throwing data at a problem and hoping that insights will magically appear. Marketers need to be able to trust the analysis they’re getting from software, so they can act on it with confidence.

There are a lot of marketing analytics vendors out there, and choosing the right one for your team can be a challenge. So, how do you determine which software is right for your needs? Read on for everything you need to know about buying marketing analytics software.

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OWOX BI is a no-code digital analytics platform to simplify data management and reporting. OWOX provides data collection from 135+ marketing sources. The service collects first-party data and blends it with marketing data across all channels and devices. This extends the lifetime of a cookie to up to 2 years. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions. It's easy to find bottlenecks and growth areas so you can continuously experiment with new marketing channels, ads campaigns to get lower ads spend and higher ROAS. Company Website www.owox.com
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Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue. With Dreamdata, B2B companies can run custom account-based attribution modelling, get the ROAS of every ad campaign, measure content ROI, benchmark growth, predict revenue and make data-driven decisions on what efforts to scale next.
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CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customers market with confidence.
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Agency Analytics is an all-in-one reporting tool that allows marketing agencies to scale reporting with automation.
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Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.
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Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
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The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.
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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse. The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data. Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.
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Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results... fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com
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$900/mo - $2000/mo
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Act-On is a tool designed to deliver scalable, adaptable and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Elevate your brand with a marketing automation tool that is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry.
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Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks through watching video recordings of their sessions. • Build 6 types of heatmaps for all your pages automatically to understand what is getting their attention. • Set up funnels to watch where and why your visitors drop. • Use form analytics to improve your lead generation. • Launch feedback campaigns to learn more about your visitors. • Analyze your data any way you need with powerful filtering options available in all plans. • Spend time fixing your website issues rather than finding them by filtering your visits by friction score, our machine-learning tool available at no extra cost and on all plans.
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CleverTap helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. CleverTap is headquartered in Mountain View, with presence in San Francisco, New York, London, Amsterdam, Sofia, Dubai, Mumbai, and Singapore. More info at https://clevertap.com/
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impact.com, the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com.
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The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution
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What is marketing analytics software?

Marketing analytics software is a type of software that helps businesses to track, analyze, and optimize their marketing efforts. It enables businesses to measure the effectiveness of their campaigns in terms of conversions, customer engagement, and return on investment. It provides insights into customer behavior, trends, and preferences, which can be used to improve the overall effectiveness of marketing strategies.

Typically, marketing analytics software is used to track key performance indicators (KPIs) such as website visits, clicks, conversions, and revenue. It also helps marketers to identify their target audience and optimize campaigns for better performance. Additionally, marketing analytics software can be used to monitor competitors’ activities, helping businesses to stay ahead of the competition.

Marketing analytics software can also provide insights into customer segmentation, allowing marketers to tailor their campaigns according to different customer segments. This helps businesses to deliver more targeted messages to customers and increase engagement levels. Additionally, marketing analytics software can be used to identify trends in customer behavior, allowing businesses to identify opportunities for growth and improvement.

Overall, marketing analytics software is an invaluable tool for businesses looking to gain a better understanding of their customer base and maximize the impact of their marketing campaigns.

What are features of a marketing analytics tool?

When it comes to marketing analytics tools, there are a variety of features that make them invaluable for businesses. Here are just a few of the features you can expect from a good marketing analytics tool:

1. Data Visualization - A great marketing analytics tool should allow for easy data visualization. This means you can quickly and easily create visual representations of your marketing data to gain insights into your campaigns.

2. Automation - Automating data collection and analysis processes saves time and resources, allowing you to focus on other aspects of your business. Many marketing analytics tools allow you to automate tasks such as ad optimization and reporting.

3. Reporting - A good marketing analytics tool should also provide detailed reporting capabilities. This includes the ability to create detailed reports that can be used to gain insights into your campaigns and develop strategies for improvement.

4. Segmentation - Segmentation is a great way to gain more specific insights into your campaigns. Many marketing analytics tools allow you to segment your data so that you can identify which campaigns are performing best and which need to be improved.

5. Testing - Testing is an important part of any marketing strategy, and a good analytics tool should have the ability to test different strategies and track their results. This allows you to quickly identify which strategies are working and which need to be improved.

These are just a few of the features you can expect from a good marketing analytics tool. Investing in one can save you time and resources, and help you gain valuable insights into your campaigns so that you can make smarter decisions about your marketing strategy.

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