Marketers are increasingly relying on data to inform their decisions. But it’s not as simple as throwing data at a problem and hoping that insights will magically appear. Marketers need to be able to trust the analysis they’re getting from software, so they can act on it with confidence.

There are a lot of marketing analytics vendors out there, and choosing the right one for your team can be a challenge. So, how do you determine which software is right for your needs? Read on for everything you need to know about buying marketing analytics software.