Best Marketing Account Intelligence Software & Solutions in 2023

Choosing the perfect marketing account intelligence software for your business can be a difficult task. With so many different options available, it’s important to take the time to understand the features and capabilities of each solution and compare them to your marketing needs. The right marketing account intelligence software can help you gain insights into customer behavior, track marketing activities and ROI, and allow you to better target potential customers.

By taking the time to research the different options and determine which one is the best fit for your business, you can ensure that you are making the right choice.

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Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.
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The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.
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B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue. From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get more revenue from their paid campaigns.
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Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Adobe Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
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Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.
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LeadSift is now part of Foundry Intent. Foundry Intent is an intent data provider that helps B2B technology companies identify which accounts are in-market and who is showing intent to buy at the contact level. Foundry Intent scans the public web (blogs, social networks, forums, job boards, press releases, SEC filings, corporate websites, etc.) to identify buying intent. -Engaging with a competitor -Researching industry content -Attending a trade show/conference -Hiring for specific roles/skills We pick those engagements as potential signals of intent. The proprietary technology matches the engagement to a buyer persona and filters out any that don't match your ideal customer profile. We then assign a score to the accounts based on their match with your Ideal Customer Profile, the frequency of the intent signals, and the type of intent signals. Many reviews are for the legacy LeadSift product, which is now built into Foundry Intent.
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UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data.
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Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 500,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses.
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The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution
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Zoom info integrates intelligent sales technology for your business
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When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.
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Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.
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What is marketing intelligence software?

Marketing intelligence software is an incredibly useful tool for businesses to gain insight into the competitive landscape of their industry. It helps businesses track and analyze data related to their competitors’ marketing strategies, tactics, and performance. This allows businesses to make better decisions about their own marketing and stay one step ahead of their competition.

The software typically comes with a variety of features that allow users to track competitors’ activities across channels, such as their website, social media, email, and even offline campaigns. It can also be used to monitor changes in pricing and promotional strategies, monitor trends and sentiment in the industry, and measure the success of competitors’ campaigns. This data can help businesses identify opportunities for their own campaigns, as well as potential threats.

Furthermore, marketing intelligence software can help businesses identify and reach out to new customers or target audiences, as well as track customer feedback and sentiment. This allows businesses to tailor their strategy and create more targeted campaigns.

Overall, marketing intelligence software is an incredibly powerful tool for businesses to stay ahead of the competition and make more informed decisions about their marketing efforts.

What are the benefits of marketing intelligence tools?

Marketing intelligence tools offer a lot of benefits and can be a great asset to any business. At their core, marketing intelligence tools are designed to help you better understand your customers and the market, so that you can make more informed decisions and create better strategies.

One of the key benefits of marketing intelligence tools is that they provide insights into customer behavior, allowing you to gain a better understanding of their needs, wants, and preferences. With the right data, you can create more targeted campaigns and strategies that are tailored to the specific needs of your customers. This can help you boost conversions, increase sales, and drive more revenue for your business.

Another benefit of marketing intelligence tools is that they can help you identify trends in the market and stay ahead of the competition. With access to the right data, you can identify emerging trends early on and develop strategies to capitalize on them. This can help you stay ahead of the competition and ensure that you don’t get left behind.

Finally, marketing intelligence tools can also help you save time and money by automating processes such as data collection and analysis. With the right tools, you can collect and analyze data quickly and easily, allowing you to make decisions faster and with greater accuracy. This can help you save both time and money, allowing you to stay focused on other aspects of your business.

In conclusion, marketing intelligence tools offer a wide range of benefits that can be invaluable to any business. From providing insights into customer behavior to helping you identify trends in the market, these tools can help you make more informed decisions and create better strategies for your business.

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