Best Digital Analytics Software & Solutions in 2023

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue. With Dreamdata, B2B companies can run custom account-based attribution modelling, get the ROAS of every ad campaign, measure content ROI, benchmark growth, predict revenue and make data-driven decisions on what efforts to scale next.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

FullStory is a trusted Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. WHAT YOU CAN DO WITH FULLSTORY: - Proactively understand what is happening on your website, digital products, and mobile app with the industry’s most complete digital experience data. - Discover why things are happening with qualitative information from robust session details. - Collaborate with tools designed to streamline workflow, share information, and drive meaningful action across UX, engineering, and product teams. - Better understand customer engagement, analyze behavioral data, identify opportunities for conversion, and creating impactful digital experiences. Brands using FullStory increase revenue through better conversion rates, improved organizational efficiency, and boosted customer growth and retention.

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

BLINK is an Enterprise Link Management platform. BLINK allows users to create short, branded links and provides analytics to track engagement, attribution, and participation across internal and external campaigns. BLINK manages, monitors, and measures these links to create a safe, secure, and compliant connection between brands and their audiences. BLINK allows brands to create memorable and measurable engagements with every click. Enterprises need a flexible, scalable, secure platform that emphasizes collaboration, compliance, and creativity to manage and optimize their branded links. Founded in 2008 to serve the unique needs of the enterprise, BL.INK has a proven platform that’s been enthusiastically adopted by the world’s largest, most demanding and most trusted brands.

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 7,000 paying companies from different industries around the world, including Expedia, Uber, Yelp, BuzzFeed, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: www.mixpanel.com

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience. - Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market. - Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes. -Understand the full user journey: With native session replay, a complete data foundation, and automated data science, only Heap can surface the insights teams need to win. Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse. The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data. Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.

Monsido is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. The Monsido Platform includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. Monsido is a brand of digital compliance, web accessibility, and records management solutions company Optimere. For more information, visit monsido.com.

Amplitude is the Digital Optimization System used by the most valuable brands and disruptive teams to understand and personalize their digital products, and optimize the business value of product innovation.

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results... fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com

Lucky Orange can help you understand why your website is getting traffic that doesn’t convert into sales or leads. Our conversion rate optimization tools have been trusted by more than 300,000 websites around the world to gain insight into what people are doing on their website. Increase your sales and learn more about your website visitors Our Session Recordings and Dynamic Heatmaps allow you to see where people clicked, scrolled and tapped on your website to see what’s stopping them from buying. Drill down into a single person’s visitor journey with a session replay or see an aggregate view of what people engage with the most - or least with Dynamic Heatmaps. Use a Scroll Heatmap to see if people are scrolling far enough down the page to see your calls to action or if they’re leaving before you can convert them. Reduce cart abandonment The powerful combination of Live Chat & a live view of your visitors can prevent abandoned carts. If you see someone struggling in real time, you can use Live Chat to see if you can help them find what they need or answer their questions. Lucky Orange Announcements tool allows you to create a pop up highlighting an upsell opportunity, offer a discount or ask for a product review.

Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks through watching video recordings of their sessions. • Build 6 types of heatmaps for all your pages automatically to understand what is getting their attention. • Set up funnels to watch where and why your visitors drop. • Use form analytics to improve your lead generation. • Launch feedback campaigns to learn more about your visitors. • Analyze your data any way you need with powerful filtering options available in all plans. • Spend time fixing your website issues rather than finding them by filtering your visits by friction score, our machine-learning tool available at no extra cost and on all plans.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employees interacting with? Which are they ignoring? What parts of the product are driving delight or frustration? From these same insights, you can easily set up in-app guides without any coding to drive software adoption, provide support, and generate better leads, right inside the application. With Pendo, you can help your users get the most value from your software so that you can drive growth, efficiently.

Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time, across mobile apps and websites, to accelerate loyalty and growth. Through AI-driven visualization and analytics tools, Glassbox helps teams to prioritize customer experience and digital product enhancements from a single collaborative system. Teams from across the organization, from IT and product management to marketing and compliance, can understand user struggles, visualize the customer journey and optimize every step. Hundreds of enterprises across multiple industries choose Glassbox for easy, secure and private cloud-based deployments. Glassbox was established in Israel in 2010 and is now located across the globe with offices in London, New York and Tel Aviv and over 250 employees worldwide. For more information, follow us on Twitter @GlassboxDigital or on our website, glassbox.com.

Contentsquare moves beyond traditional analytics to enable an unprecedented understanding of the customer experience that transforms your business. With intuitive technology that reveals the behavior, intent and attitude of any and every user, we enable businesses to deliver more human experiences quickly, while ensuring privacy and accessibility. This results in faster growth, greater agility and happier customers. We power the new digital experience, made more human.

Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.