Digital advertising is a powerful way to reach your target audience at scale and in an immersive environment. Thanks to new technologies like virtual, augmented and mixed reality, as well as artificial intelligence and machine learning, the ways brands can advertise digitally are expanding rapidly. In order to stand out in this crowded space, especially with so many different types of digital advertising options available, you need to conduct detailed research before selecting an agency or platform. Here are some key things to keep in mind when choosing a partner for your next digital ad campaign.