Best Data Management Platforms (DMP) & Solutions in 2023

With Lotame's Audience Management, publishers, agencies, marketers and platforms can connect, enrich, analyze, and activate first-party audiences across all browsers, devices, and platforms. Powered by our identity platform, our Audience Management solution empowers you to extract the greatest value from your data to build a panoramic, privacy-safe, actionable view of consumers across all screens. Lotame delivers flexible data solutions to future proof connectivity and drive performance across all screens. Marketers, publishers, and platforms rely on our innovative and interoperable solutions, powered by our identity platform, to onboard, enrich, and address audiences. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Learn more at www.lotame.com

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.