In this buyer's guide
Software Advisory Team
Last Updated:
December 22, 2022
Introduction
Customer relationship management (CRM) software is an application that businesses use to streamline and manage their sales processes and customer interactions. With the growing importance of digital channels, CRM has become a crucial tool for any business that sells products or services online.
Users require a system which can capture all customer data from various sources and make it accessible on demand in one central location, so that everyone in the organization has the same information about each customer at their fingertips.
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