Best Attribution Software & Solutions in 2023

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue. With Dreamdata, B2B companies can run custom account-based attribution modelling, get the ROAS of every ad campaign, measure content ROI, benchmark growth, predict revenue and make data-driven decisions on what efforts to scale next.

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customers market with confidence.

The trusted leader in text marketing, SlickText helps create valuable connections with your customers through targeted, action-driven text messages. Over 15,000 brands rely on SlickText because of its powerful software and easy-to-use platform. With SlickText, subscriber growth is easy with tools like website popups, landing pages, custom QR codes, and third-party integrations. You'll be able to engage your audience in meaningful ways that make mass text messaging personal so you can build loyalty and action. Our automated workflow tool allows you to create automated SMS sequences that engage with people one-on-one. No coding required. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and best practices helps them actively create wins for their users.

ActiveCampaign gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

BLINK is an Enterprise Link Management platform. BLINK allows users to create short, branded links and provides analytics to track engagement, attribution, and participation across internal and external campaigns. BLINK manages, monitors, and measures these links to create a safe, secure, and compliant connection between brands and their audiences. BLINK allows brands to create memorable and measurable engagements with every click. Enterprises need a flexible, scalable, secure platform that emphasizes collaboration, compliance, and creativity to manage and optimize their branded links. Founded in 2008 to serve the unique needs of the enterprise, BL.INK has a proven platform that’s been enthusiastically adopted by the world’s largest, most demanding and most trusted brands.

The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.

impact.com, the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com.