Ad management software (AMS) is a critical piece of the digital advertising puzzle. From targeting users and managing ad contracts to measuring inventory and monitoring ROI, AMS handles all the details involved in buying and selling digital ads.

‍Fortunately, you don’t need to be an expert marketer to find the right AMS solution for your business. But before you start shopping, it’s important to understand what makes one AMS solution stand out from another. Here are some things to look for when searching for the right AMS software for your business: