Best Account Data Management Software & Solutions in 2023

Choosing the right Account Data Management (ADM) software for your business can be challenging. With so many options available, it can be difficult to determine which software is the best fit for your business needs. The ADM software you choose can have a significant impact on the efficiency, accuracy, and security of your business’s financial data. Therefore, it’s important to take the time to research and evaluate the different products available to determine which one is the most suitable for your company. 

To make sure you pick the right ADM software, it’s important to consider certain factors such as pricing, features, user-friendliness, and compatibility with existing systems. 

With the right information and knowledge, you can confidently choose the right software to help your business manage its accounts data.

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The early bird gets the sale. Filter, match and route leads to the right salesperson instantaneously. Close more deals. LeadAngel is a B2B Lead Management platform, including Lead to Account Matching and Routing. Fast, Reliable, and Customizable Operations works with Salesforce CRM and others. APIs available to route and match leads. LeadAngel helps businesses, organizations, and enterprises to improve sales process to close more deals, faster. The software offers lead routing, lead matching, fuzzy matching, lead deduplication, account based marketing strategies and detailed reporting. Matching is very customizable and extremely fast.
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The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.
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The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.
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Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.
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B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue. From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get more revenue from their paid campaigns.
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Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Adobe Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
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Groove automates administrative tasks and makes Salesforce easy to access and update from everywhere a seller works – in the office, at home, or on the road.
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UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data.
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Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. LeanData is the gold standard in modern revenue orchestration and an essential element of the modern RevTech Stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences. LeanData Revenue Orchestration simplifies your buyer journeys and delivers world-class customer experiences to accelerate time to revenue by: ● Routing - Visualize and immediately activate plays with no-code, drag-and-drop lead routing ● Matching - no-code smart algorithms deliver 95% lead-to-account matching accuracy ● Engagement - Provide revenue teams with accurate data at the right time ● BookIt - Book more meetings with the speed and precision needed to transform buyer signals into buying decisions ● Integrations - With drag-and-drop simplicity, you can connect the right data to the right sellers – across platforms – at exactly the right time.
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The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution
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Zoom info integrates intelligent sales technology for your business
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Integrate’s Demand Acceleration Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, resources, and budget. The Demand Acceleration Platform empowers precision: •Increase conversions of marketing-generated leads. •Ensure all leads generated are 100% marketable, compliant, and ready for activation in connected systems. •Save demand, digital and marketing operations teams time, budget, and resources. •Gain insight into budget spend across demand channels to track and optimize. •Receive real-time, actionable measurement reports for a view into which accounts, campaigns, sources, or content are driving results. •Reduces silos by centralizing demand channels and data sources.
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Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.
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What is account data management software?

Account data management software is a type of software that helps organizations to streamline the process of managing their account data. It provides a central repository for all data related to accounts, including customer information, financial records, vendor information, and other account-related data. This software is often used in conjunction with other business systems, such as enterprise resource planning (ERP) systems, to help companies manage their accounts more efficiently.

Account data management software typically includes features and tools that help users to easily access and manage their account data. This includes the ability to store data in a centralized database, search for specific records, and filter out irrelevant information. It also offers advanced security features, such as encryption and authentication protocols, to ensure that the data is kept safe and secure. Additionally, some solutions may also offer analytics tools to help businesses gain insights into their account data.

The primary purpose of account data management software is to provide organizations with an organized system for managing all of their account-related information. By using this software, businesses can streamline the process of managing their accounts and ensure that their data is kept safe and secure. In addition, it can help organizations save time and money by reducing manual processes and eliminating the need for manual data entry.

What are the benefits of account data management tool?

Account Data Management (ADM) tool is a type of software that helps businesses manage their customer accounts. It’s designed to make it easier for businesses to keep track of customer information, including contact details, account details, billing and payment history, and more.

The benefits of using an account data management tool are significant. For starters, it helps businesses organize their customer data in a centralized location, so that all departments can access the information quickly and easily. This can be especially helpful in larger organizations where multiple teams need access to customer account information.

ADM tools also provide businesses with a comprehensive view of each customer’s account history, which can be used to make informed decisions about marketing campaigns, product offerings, and more. With this data, businesses can better understand their customers’ needs and preferences, allowing them to tailor their services accordingly.

Another benefit of using an ADM tool is its ability to streamline billing processes. By automating the billing process, businesses can reduce the amount of time and money spent on administrative tasks. This frees up resources that can be used to focus on other areas of the business.

Finally, ADM tools provide businesses with a secure way to store customer data. By using encryption and other security measures, businesses can rest assured that their customers’ sensitive information is safe and secure.

In conclusion, an Account Data Management tool can provide businesses with many benefits, including improved organization of customer data, better understanding of their customers’ needs and preferences, streamlined billing processes, and a secure storage environment for customer data.

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