Best Account-Based Orchestration Platforms & Solutions in 2023

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.

B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue. From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get more revenue from their paid campaigns.

The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution

Integrate’s Demand Acceleration Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, resources, and budget. The Demand Acceleration Platform empowers precision: •Increase conversions of marketing-generated leads. •Ensure all leads generated are 100% marketable, compliant, and ready for activation in connected systems. •Save demand, digital and marketing operations teams time, budget, and resources. •Gain insight into budget spend across demand channels to track and optimize. •Receive real-time, actionable measurement reports for a view into which accounts, campaigns, sources, or content are driving results. •Reduces silos by centralizing demand channels and data sources.

Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.