Best Account-Based Advertising Software & Solutions in 2023

The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.

B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue. From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get more revenue from their paid campaigns.

The 6Sense platform provides foundation to scale your marketing and sales teams with a visitor identification solution

Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.