Human-led SEO logo - white background, black text
Get low-effort, high-reward backlink opportunities sent to your inbox each week.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Link Building

Link Building Strategies To Increase Organic Traffic

Increase organic traffic to your website using these awesome link building strategies
Grow Hack Scale
Editorial Team
Link Building Strategies To Increase Organic Traffic
March 23, 2023
October 9, 2020

A link building strategy is a plan for acquiring hyperlinks from different websites to your own. 

Links are initially made as a means to direct a reader to other pages that might be of interest to them.

Backlinks can be used to drive organic traffic to your site from other sites, for free.

Unfortunately, Link building strategies are a nightmare for most marketers. Why?

They take time, patience, and only a handful of people can dedicate themselves to this domain of SEO.

However, with the right strategy, link building can be fun, and you can do it one step at a time.

I've compiled a few link building strategies you can use to boost your organic traffic.

But first, you’ll have to start with your keyword research.

See which topics are hot in your niche to lay the foundations for your strategy.

7 Link Building Strategies for Modern SEOs

1. Outreach Strategy

The first on my list is the most common one. Outreach means you’ll go to the reputable sites in your niche and present them your business and your content.

In other words, you’ll have to make a list of websites and reach out to every single one via email.

The following are a couple of ideas you can propose to them.

  • Introduce a tool/a product/a service to them and ask if they’re interested in mentioning it on their site.
  • Show them your infographic to post it further if they find it useful.
  • Ask them if they would be interested in collaboration on social media (competitions.)
  • Ask them if you can make a podcast or an interview with them. Once it’s finished, both of you will promote it on your channels.
  • Offer a free blog post.

The last one deserves its own heading because it seems everyone is doing it, so let’s see how to do it correctly.

2. Guest Blogging 

Guest blogging is a process of writing and pitching your article to be published on other sites.

The link to your site should be either in the author’s bio or in the body of the article.

I wouldn't recommend the latter (and most sites don’t allow it since it mostly looks like a blatant promotion.) 

So, make sure to write a short bio with relevant information and a link to your site.

As I mentioned in the Google Search Operator article, you can find specific keywords that will help you with the search.

For instance, you can use these: 

  • topic + intitle:”write for us”
  • topic + intitle:”guest contribution”
  • topic + intitle:”become a contributor”
  • topic + intitle:”guest post guidelines”

Say if my niche is natural cosmetics.

I’ll type in the following on google: natural cosmetics intitle:”write for us.”

Google SERP for natural cosmetics - Link Building Strategies

It shows about 533 results on google, but all of those are relevant to me, and I can reach out with my pitch or piece (depending on the guidelines) to them.

Don’t get your hopes up right away. Websites that announce that they need articles get a ton of emails daily. 

Pro tip: Since most marketers already do that, try pitching to sites that you find relevant, and not to the ones that are specifically looking for an article.

Take it slowly and write two emails per week. One in fifteen pitches will turn out to be successful.

3. Be Active On Social Media

Marketing in this age has been transformed by social media networks. These networks can be very helpful to your link building plan.

It is therefore very important to get active on social media. Not doing so means you will be doing your brand/business a huge disservice.

How do you become active on the various social media networks? You do so by sharing updates, posts and many more with your social media profiles.

Survey results for how advanced SEOS use social media - Link building strategies

Now, you have to share what your fans want to see and help them find it using good social media platforms.

This goes a long way to boost engagement. More people end up seeing your website's URL. Your fans also end up sharing your content with their audiences too.

Your link profile improves massively when you get active on the various social media platforms.

4. Broken Link Building Strategy

Broken Link Building is a top strategy anyone can use to generate good backlinks.  

If you’re too busy to write content for your blog or a guest post, then broken link building might be the best tactic for you.

Broken link building strategy

How does this strategy work?

The Broken Link Building strategy is very simple to understand and apply.

Follow these steps:
1) find a page on blogs that might link to you
2) look for broken/dead links (Links that longer work) on that page
3) Inform the owner/blogger etc… and ask professionally if the broken link could be replaced with a link to you.

Learn more on the broken link strategy by reading this resource

5. Linkable Asset Strategy

A linkable asset is a piece of content worth linking. If you are looking to generate backlinks, then it's an important link building tactic to explore.

For example, you can create and add to your site a few helpful resources for your readers and other businesses:

  • Tools
  • Calculators
  • Infographics
  • Long-form, informative blog posts
  • Tutorials

For example, the Technical SEO Website Audit article is one of those informative posts that can get you backlinks.

How to run an SEO website audit

Make it as informative and as helpful as possible. And remember, write for people, not for robots.

Now, you have your article, tutorial, or your infographic up and running. Instead of reaching out and pitching the content to other sites, you can use paid promotion for the content, such as Facebook Ads or Google Ads.

6. Repurposed Content Strategy

Imagine you made a few pieces of content, but that every piece is an infographic. 

You can repurpose the same content and make it into a video, for instance.

If you made an in-depth infographic titled “Best Link Building Strategies to Date,” you can film a video where you:

  • discuss the process of creating an infographic
  • explain the psychology behind infographics and their success 
  • take the same content and turn the information from the infographic into a video.

An interactive infographic from NeoMam studios became a video called “13 reasons why your brain craves infographics.”

NeoMan studios homepage - Link Building Strategies

Here’s the outcome. 

7. Link Building on Community Sites 

I said in the beginning that it’s great to focus on building high-quality backlinks.

Nonetheless, not every backlink has to be a do-follow link from reputable sites. 

That’s where community sites come into play.

Community sites, such as various forums or message boards, even discussion websites like Quora and Reddit, can be your first choice to generate backlinks.

Here’s an example from Quora.

Quora answer for is there auto subtitle creator - link building strategies

13.5k views aren’t such a small number, given that I only wrote a few paragraphs of text. 

However, that text was helpful to the readers, so it got upvotes and views.

Moreover, they asked me to answer to ten more questions after this one. 

You can easily earn backlinks and incorporate Quora answers to your link building strategies list.

It takes ten minutes of your time to write two answers to the questions within your niche.
So, get to work and dedicate a little time to earn backlinks.

Discover the best Link Building Tools for your business here

Link Building Strategies: Which One Works For You

Link building isn't as difficult as it may sound. A little time and effort will get you backlinks and new audience through organic traffic.

The link building strategies discussed in this article works for all websites. Yes, some strategies will work better for your website than others.

The task is to implement each strategy and see what works awesomely for you.

You're reading Human-Led SEO

A regular column dedicated to illustrating how a searcher-first approach to SEO enables businesses to generate more revenue in less time from organic search.

Coming Soon
We sometimes earn referral commissions from these partners when a reader buys their products and services. Read our full disclosure here.