How much traffic a website gets can range from a few to a lot -- but there are tools that give you a more accurate result, if you knew where to look, right? Exactly!
If you’re trying to figure out how much traffic your website gets…that’s easy. The smart thing to do is install Google Analytics [won’t cost a dime] and you’d see near-exact traffic numbers.
Below is a good example of Ahref’s blog growth as revealed by Google Analytics...
But, in most cases, you aren’t trying to figure out your site’s traffic, right? We know.
We know for instance that you’re probably trying to uncover how much page views your competitor is getting, and there’s no way a quick, “Hey competitor, what’s your site traffic like” will get you any desired results.
But…before we dig into smart ways to get traffic estimates of just about any site you’re interested in, why exactly should anyone [including you] be interested in another site’s stats for Pete’s sakes?
Well, the short answer is, for competitive analysis. But in plain English, figuring out how much traffic a site gets helps you validate the site’s content and also lets you in on how much traffic to target for your website so your site can experience similar results.
Good. So, now that we have all of that sorted [and safely behind us], let’s cut straight to the chase, shall we?
Thing is there are tools that estimate Total Traffic: These tools estimate traffic from all sources, whether search engines, social media, forums, etc.
And, there are tools that focus only on organic traffic: These tools estimate site visits that come from search engines only [aka from Google].
If you’re looking for a tool that helps determine the total traffic a competitor site is getting, then SimilarWeb is the go-to for that.
SimilarWeb help determine…
You can even download the traffic report as PDF for quick reference, anytime.
SimilarWeb doesn’t provide data for pageview estimates but you can manually multiply Total visits X Pages per visit = Pageviews.
Paid users can view monthly traffic estimates for up to 2 years, while free users can view same data for 6 months on an interactive graph that looks something like this…
Below is SimilarWeb in action…
If you’re looking for a tool that helps determine traffic a competitor site is getting from search engines plus other juicy stuff, then Ahrefs is the go-to for that.
Ahrefs help determine…
Ahrefs traffic estimate for Ahref.com in action…
The above screenshot shows Ahref.com gets an estimated 270K visitors from Google.
Now, what if you’d like to see the traffic estimates for a sub-section of a website, say, blog section? It’s easy on Ahrefs. Just plug in the sub-domain [e.g. Ahrefs.com/blog] into the site explorer, select the “Prefix” option from dropdown, and pronto…
Right. We know what you’re thinking.
You’re wondering which traffic estimation tool to settle for between SimilarWeb and Ahrefs to determine how much traffic a website gets?
Stick with us to find out…
Remember, SimilarWeb estimates total traffic while Ahrefs estimates organic [Google] traffic, right? Good. So, while they’re different, they can be used together.
With SimilarWeb, you can see where the majority of traffic to a site is coming from [whether organic, social, or other] See below…
The orange bar above shows thewirecutter.com gets 61.29% of its traffic from search engines.
So, seeing that a site receives its highest traffic from organic search [thanks to SimilarWeb], you can then use Ahrefs to determine how organic traffic has grown over say, 3+ years…
Or, every one of the keywords it ranks for…
Or, the pages bringing in the highest organic traffic to the site…
Plus so much more you can determine – as you wish.
Guess what? This is just one of 3 ways to determine site traffic. So let’s see the other two shall we?
It’s very common these days for digital marketers to request to advertise with site owners. And to make their choice, they need to have an idea how much traffic that site is generating so they know what potential value they’d be getting for their advertising spend.
Of course, you can do them a quick email asking for these key stats, but there’s a smarter, faster way to go about this.
Many site owners now post these stats on a publicly accessible page due to popular demand, but how do you get a hold on it without scurrying the whole site?
The little-known hack is via this smart Google search…
site:website.com advertise with us
So, apply this hack on say, geekwire.com and voila!
Really? Yes, really!
How do you get someone to release something of value or something they value?
Well…promise something they value in return, period!
How to do that?
Ask nicely via one of these ways…
Anyone of these ways will produce the traffic stats you have been so dying to have...only if you remember to smartly request for it as part of the info needed to decide from the options before you.
Our best advice? Well, we recommend you double-check traffic stats handed over by target sites via third-party tools highlighted above.
Below are other smart, non-tool ways to determine a site’s popularity…
None of the traffic estimation tools or hacks out there are perfect, but the value you derive from the tool you use…is in the overall goal.
Do you still remember what the overall goal of knowing how much traffic a site gets, is?
Competitive analysis [aka figuring out how much traffic a site has so you can validate the uniqueness and quality of a site’s content and also know how much traffic to target for your website -- so your site can experience similar results].
Good…then it’s a wrap!
A regular column dedicated to illustrating how a searcher-first approach to SEO enables businesses to generate more revenue in less time from organic search.Coming Soon