The Permutive Audience platform offers more than traditional DMPs. Permutive empowers publishers and advertisers to activate audiences responsibly, to restore consumer trust. Our audience infrastructure connects publishers and advertisers, enabling them to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent. The infrastructure also uses patented privacy-preserving, on-device processing technology, maximising the addressability of audiences for publishers and advertisers by using first-party data and never exposing the consumers’ PII. Permutive is trusted by the world’s largest publishers and advertisers, including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, RocketMill, Kimberley-Clark, and PubMatic. With the Permutive Audience Platform, publishers can create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales. Publishers benefit from: - Total addressability and the ability to activate audiences consistently across all media transaction types. - Responsible audience creation and activation. Ensuring that every targeted ad impression, from open auctions to direct, is based on first-party, non-PII data. Minimising reputational and regulatory risks. - Collaboration with advertisers to create and activate audiences that are relevant to them, based on first-party data. Protecting and growing all digital advertising revenue streams. For advertisers, the Permutive Audience Platform, connects you to hundreds of trusted publishers to discover, plan for and activate audiences, in-the-moment that matters, by leveraging first-party data. Advertisers benefit from: - Addressability at scale - supported by a patented technology, that delivers in-the-moment activation at across trusted publishers. - A privacy-compliant infrastructure - built for the Responsible Web where the data you use is directly-sourced, non-PII, and consented to safeguard you against ongoing regulatory and big tech changes. - Collaboration with first-party data owners- use the right tools and processes to connect with the right publishers to extend the scale of your data.
<h4>Small-Business</h4>
<h4>Enterprise</h4>
