Why Video Now Drives GTM Growth
If text is an arrow, video is the entire trebuchet. It delivers clarity, emotion and context straight into the mind of your buyer. For B2B go to market teams that need to explain value quickly and shorten sales cycles, video has quietly become one of the most reliable tools available.
This shift is not about viral ads or expensive productions. It is about replacing long PDFs, clunky demos and generic email sequences with clear and human storytelling. New AI tools such as avatar based presenters, automated dubbing and simple screen recording now allow teams to create useful videos in minutes rather than weeks.
1. Attention That Leads to Action
Buyers absorb far more information from video than from text. According to Wyzowl’s 2025 Video Marketing Report, 91 percent of businesses use video and 92 percent say it produces a positive return. Viewers remember almost all of what they see and hear, compared with only a small portion of what they read.
For go to market teams, a single sixty second walkthrough can replace several cold emails and long documents while helping the brand feel more approachable and current.
2. Personalization at Scale
Producing a professional video used to require cameras, presenters and a studio. AI has removed most of this friction. Tools powered by an ai avatar generator can make that happen. For example, brands like Synthesia and Hour One allow companies to generate lifelike video hosts that can deliver personalised scripts for any audience.
This approach helps teams:
- Keep messaging consistent
- Reduce production time and cost
- Maintain a face to face feel without manual recording
It allows you to scale human presence without scaling the workload behind it.
3. Reaching Global Audiences Without Losing Authenticity
Content that speaks only English misses large parts of the global SaaS market. AI dubbing tools such as Veed.io, DeepDub and Papercup now create natural translations in many languages, matching tone and timing without human voice actors.
The AI dubbing market is expected to exceed two billion dollars by 2030. With these tools, a single demo or onboarding clip can be published in multiple languages in days.
4. Speed Is Now a Real Advantage
Video used to be slow and expensive. Today most GTM teams already have useful content hiding in everyday work such as Zoom calls, internal presentations and product updates.
A simple screen recording can capture this raw material. Once recorded it can be trimmed into short clips, narrated by an AI avatar, translated with AI dubbing and subtitled for different regions. Platforms like Veed.io bring all of these steps together which turns video creation into a quick and repeatable workflow.
How GTM Teams Can Build Their Video Engine
Step 1: Start With One High Impact Use Case
Choose one area where video clearly improves clarity or engagement.
Examples:
- Short personalised intros for sales outreach
- Quick feature walkthroughs for product launches
- Localised onboarding clips for new customers
Even a small number of videos can lift reply rates, activation or retention.
Step 2: Build a Simple Workflow
A basic video engine might look like this:
- Record a demo or explanation.
- Create an AI avatar to host or narrate.
- Add AI dubbing for regional versions.
- Edit, trim and subtitle.
- Publish in your CRM, website or email sequences.
- Measure watch time and conversions.
Once the workflow exists you only need to change the script to produce a new video.
Step 3: Track the Metrics That Matter
Focus on metrics that link video to business outcomes. For example:
- Watch through rate
- Speed from first view to booked demo
- Cost of localisation per asset
- Reduction in support tickets after onboarding videos launch
These numbers show whether the video engine is working and where it should grow next.
Companies Already Using Video to Win
- HubSpot uses personalised demos and onboarding videos to lift activation
- Notion uses screen recordings and translated explainers to launch features globally
- Salesforce uses short internal videos for enablement and partner education
- Figma repurposes recorded webinars and demos inside nurture sequences.
These companies show that scalable video is not a creative luxury. It is becoming a core GTM advantage.
A Simple Two Week Pilot
Week 1: Build and Capture
- Choose one campaign such as outreach or onboarding
- Record three to five short walkthroughs of your product
- Write scripts between thirty and ninety seconds
Week 2: Personalise, Translate and Launch
- Use an AI avatar to host your clips
- Add AI dubbing for your most important regions
- Edit inside Veed.io, add subtitles and export
- Launch in your CRM or email tool and track early performance.
This small pilot usually shows measurable results within a few weeks.
Common Objections and Simple Responses
- Video is too expensive: AI tools make production affordable and repeatable.
- Localisation takes too long: AI dubbing now matches tone and pronunciation automatically
- We do not have time: Screen recordings turn everyday meetings into ready made content
- It will feel robotic: Modern AI avatars and voices now feel natural and expressive.
Conclusion
The fastest growing B2B companies are not just automating processes. They are using video to communicate more clearly and more personally. When you combine AI avatars for personalisation, AI dubbing for global reach and simple screen recording workflows for speed, you can create content that both sells and scales.
Tools like Veed.io make this possible without large budgets or creative teams. The real question is whether your next growth engine will speak one language or many.