Best Places to Buy Backlinks in 2025 (Handpicked Marketplaces & Agencies Worth Using)

Backlink sellers haven’t disappeared — they’ve just gotten louder. Every week, there’s another platform promising high metrics, fast turnaround, and links that look good in a spreadsheet. However, once you check the domains, it’s the same pattern: zero traffic, messy outbound profiles, and content that’s clearly built for placement, not readers.

That’s why this list exists. It’s a short set of marketplaces where the links are worth paying for. Not because they check boxes, but because they come from sites that actually make sense to be on —impressive traffic, relevant context, and clean history. These are the services people still use after trying the rest.

1. Editorial.Link

Editorial.Link is a link-building service that focuses on getting links placed inside existing content on real, high-authority websites — not blogs spun up for guest posts or private networks.

Their placements are genuine niche edits, and most come from sites with DR 67 or higher and actual search traffic. You’ll see the opportunities upfront before anything moves forward, and campaigns come with full reports, support, and a replacement guarantee. 

Pricing starts at $1,750 for a pack of 5 links (custom setups available). They’re a good fit for agencies and in-house teams that need quality without micromanaging the process. Clients include NordVPN, PandaDoc, Belkins, Capital.com, and several B2B tech brands.

2. INSERT.LINK

INSERT.LINK is a self-serve backlink marketplace where you can browse and buy placements without the usual back-and-forth. 

Every listing shows key info upfront — traffic, DR, pricing, niche, and link type — so there’s no guessing. You can filter by category, location, or content format, and see exactly where your link will go before you order. Most placements go live within a few days. 

Prices start at $10, with higher rates ($200-$500) for harder niches like finance, crypto, or gambling. It’s a practical tool for agencies, freelancers, or in-house teams that want links fast, without running outreach or managing publishers.

3. Shared Domains

Shared Domains offers homepage backlinks on aged sites without paying full price. 

Instead of owning the whole site, you split it with others and get a permanent link right on the homepage. Most slots run around $1,000 per year, with annual renewals between $45 and $70. Each site comes with one content post per year and is fully vetted before launch. 

The dashboard gives you full visibility into your links, domains, and slot status. It's a solid fit for SEOs working in high-competition niches like gambling, crypto, and finance, where homepage links are tough to find. Clients include Netrocket, Sitechecker, and Asavy Marketing.

4. uSERP

uSERP works with SaaS companies that want links from credible sites their audience trusts, not random blogs or recycled placements.

Their team handles manual outreach and works with trusted publishers to secure placements on real sites with DR 60–90+. Campaigns start at $10,500/month for 8 links, and larger plans can run up to $25K. 

Every package includes strategy time, SEO support, and a live dashboard to track KPIs. Clients like monday.com, ActiveCampaign, and Crowdstrike rely on them for links that support long-term visibility, not short-term spikes.

5. Authority Builders

Authority Builders connects you with vetted sites that have solid traffic and domain strength. 

You can browse and order links yourself or let their team handle it through ABC Plus, starting at $1,000/month. Their higher-tier options, like ABC Platinum and Digital PR, include access to stronger domains (DR 50–90+) and placements on larger publications. 

Started by Matt Diggity, the service is widely used by affiliate site owners, agencies, and brands in niches like finance, SaaS, and local markets. It’s a solid choice if you want dependable links without wasting time chasing publishers.

6. FATJOE

FATJOE is a UK-based platform that helps agencies order backlinks at scale without dealing with manual outreach. 

Their Blogger Outreach and Niche Edit services start at $83 for lower-DR sites and go up to $524 for DR60+ placements. 

It’s built for speed and simplicity — you place an order, they handle the rest. While you don’t get full control over where links land, it’s a practical option for teams focused on volume and fast delivery. 

Over 5,000 agencies use FATJOE across industries like e-commerce, SaaS, local services, and affiliate sites looking to grow traffic and conversions without adding headcount.

7. Bazoom

Bazoom is a self-serve link-building platform with access to over 80,000 pre-vetted sites. 

Everything runs through a simple dashboard — pick a site, review the content, and your link usually goes live within a week. There’s no subscription or outreach needed, and you get full SEO metrics upfront. 

Prices start around €50 and vary depending on the site’s strength. It’s a time-saver for agencies and in-house teams working in fast-moving niches like finance, crypto, or iGaming. Just keep an eye on site quality and final pricing — some listings come with higher markups.

FAQ

Is buying backlinks safe?

It can be if you’re careful about where they come from. Stick to sites with real traffic, a clear niche, and clean link profiles. Avoid anything that looks built just to sell links. The safer bets are platforms and agencies that show you the data up front.

What’s the difference between a backlink marketplace and an agency?

Marketplaces let you pick and place links yourself. Agencies take care of the entire process — from outreach to reporting. Marketplaces are faster and more hands-on. Agencies are better for full strategy and long-term campaigns.

Can marketplace links work as well as agency links?

Yes. As long as you choose wisely. A good marketplace gives you options, but it’s still on you to pick quality sites. Agencies offer more structure and usually bring better planning and execution.

How do I know if a backlink is worth it?

Check for solid traffic, clean backlink history, and content that makes sense for your niche. Use tools like Ahrefs or Semrush to double-check, but trust your judgment too — if it looks off, it probably is.

How many backlinks should I get?

There’s no fixed number. It depends on your site’s age, niche, and goals. A few well-placed links per month can move the needle, but competitive spaces often need consistent effort. Start slow, track progress, and build from there.

Do I need to worry about Google penalties when buying links?

Only if you're careless. Links from low-quality or obviously manipulated sites can put your site at risk. But links placed naturally on solid, niche-relevant sites are far less likely to cause issues, especially if you’re mixing them into a broader strategy.

Should I prioritize DR or traffic when picking a site?

Both matter, but traffic often tells the real story. High DR alone doesn’t mean much if the site has no visitors or engagement. Aim for a balance — decent DR with consistent, niche-relevant traffic usually signals a stronger placement.

What’s better — guest posts or niche edits?

Depends on your goals. Guest posts give you fresh content and full control over context. Niche edits are quicker and placed in aged content with existing authority. Both work — it comes down to what fits your campaign.

How long do backlinks take to show results?

It varies. Some links start helping in a few weeks, while others take longer to impact rankings. Things like your site’s age, the keyword difficulty, and overall SEO strategy all play a role. Patience and consistency matter more than speed.

Final Thoughts

Buying links is part of the process for a lot of teams. And it’s a decision (not a shortcut). What matters is where the links come from and how they’re used. The services above have been tested across different industries and are still being used by SEOs, agencies, and brands that care about results. 

Pick what fits your budget and workflow, and stay focused on quality. Choose links that make sense for your site and goals. Ignore the numbers if the quality isn’t there.