Content Farming

A content farm is a website or company that creates vast amounts of content that is usually duplicated and low-quality, written specifically to fulfil algorithms and rank highly in SERPs.
HomeSEOGlossary
Content Farming

Why Is Content Farming Harmful?

Content farms are bad for a whole range of reasons:

1. Poor Quality and Bad UX 

Content farms are infamous for producing content that provides a poor UX (User Experience). This is because they use the black hat technique of keyword stuffing, which makes content difficult to read and unnatural.

When an end user experiences poor UX on a website, they aren’t likely to stick around, which means websites with text that is content farmed will have a high bounce rate and a low dwell time.

It's pretty obvious then that using a content farm to generate your content isn’t a long-term strategy.

2. Content Is Unoriginal

Content farms also produce unoriginal content that is duplicated from other websites, or similarly partake in article spinning, which leads to articles that contain little value or insight into a topic.

3. Leads to Bad Backlinks

Using content farms can also contribute to the accumulation of bad backlinks.

What Will Happen If You Partake in Content Farming?

Using a content farm can land you in a lot of trouble. It will see you penalised by Google’s Panda algorithm.

The Panda algorithm update was created with content farms in mind, to help reduce the number of low-quality web pages on SERPs.

When a website is hit with the algorithm, it works on a domain level, and will see you plummet in the rankings.

Although some content farms have adapted and hire human reviewers to check the readability of their content, the Panda algorithm still weeds them out.

How to Avoid Content Farming?

Instead of using content farms, focus on using white hat techniques to optimise your website’s content.

1. Create High-Quality and Unique Content

Sure, this is more difficult than using automated, pre-written content, but it will ensure you don’t hear the plodding of panda feet coming your way.

Generate content for the user and make it interesting. Ensure it is accessible, error free and easy to read. Use short and punchy sentences and include a call to action as much as possible.

Also opt for longer form content. This means you will be able to go into more depth about a  particular topic and Google looks fondly upon this, rewarding it with better rankings.

Don’t forget to regularly update your content too, to make sure it doesn’t get stale.

2. Encourage Engagement

Create content that people want to engage with. Link to the articles on your social media platforms and ask questions to your audience and answer them.

Use hashtags and include visual elements and videos to spice things up (don’t forget to optimise these images and videos and include image alt tags)

3. Find Your Niche and Cater to It

Identify your brand and your audience, and cater to them accordingly. Research is essential here. You need to provide content that is different to your competitors and provides value to your audience. 

Effective keyword research is important and can help you identify long tail keywords can help you zone in on a specific audience.

Are There Tools to Help You Create Great Content?

There are tools to help you on your way to creating great content for your website.

  • Buzzsumo
  • Serpstat
  • Grammarly
  • SEMrush
  • Hemingway App

How Can We Help?

Are you looking for tips on how to optimise your content with white hat SEO? Book a training day with us today and we’ll show you how.

Why not check out our blog for a greater insight into how to create great content?