A permalink is a permanent URL attached to a web page that appears in SERPs. Permalinks are made up of a domain name, which comes before the ‘.co.uk’ or ‘.com’ and the slug which follows the backslash.
Permalinks are important for a range of reasons.
The importance of permalinks is sometimes underestimated by webmasters, but it is essential that you optimise them if you want to improve your ranking and enhance UX (User Experience).
This is key for optimal UX. Make sure your URL structure reflects your site’s architecture.
For each page on your website, you should assign an exclusive permalink that is not repeated anywhere else. Duplicated permalinks are endlessly confusing, and will never work in your favour.
Your permalink should relate to the content on your website. So, don’t choose something random that isn’t relevant to your core subject matter/brand.
This is another important element. Make sure you choose a static URL rather than a dynamic URL to improve readability, and omit stop words like ‘a’, ‘in’ and ‘an’.
These choices will make your URL easier to remember.
Don’t forget about your URL when you formulate your keyword strategy. Integrate keywords into your permalink to boost your SEO. This will also help the Google bots to understand your page’s relevancy.
This is a rookie mistake made by webmasters which can confuse what you are trying to convey.
Search engines interpret words divided up by hyphens as separate words in a permalink, while underscores connect additional words.
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