A page's readability score measures the accessibility of the content of a web page. This is based on a range of factors like sentence length and the number of words within the page’s text.
There are a range of ways to calculate a page’s readability score. Some of these methods include:
The most popular of these being the Flesch-Kincaid Reading Ease method.
This method calculates readability by taking into consideration the number of syllables in a word, and the amount of words included in a sentence.
The higher the score, the easier it is to read the text. A score of 90.00-100.0 is viable for an 11-year-old, while a score of 0.0-30.0 would only be accessible to a university educated graduate.
These scores are usually determined by:
While readability isn’t directly a ranking factor, it still has an impact on SEO. Ensuring that a web page has a high level of readability means that it is more likely to be high-quality written content.
Keeping all of this in mind, it’s quite simple to create a website with a high readability score. All you need to do is:
When writing a body of text on your web page, you need to ensure it is both inviting and accessible.
It doesn’t matter what level you are writing at, or the type of content – from astrobiology to cooking, try to keep it conversational.
As well as keeping things conversational, one of the best ways of improving your page’s readability score is to keep things short and sweet.
Don’t use complicated sentence structures or convoluted words. Instead, bullet-point sentences, break up articles with subheadings, and draw attention to important phrases and words by bolding them.
Don’t be fooled, your page readability score isn’t just based on text. The visual elements of a web page factor in too.
From your choice of font and font size to the line height and length, make sure your text is easy to read.
You may think ‘Alex Brush’ is an attractive font, but it will complicate your text.
When seeking to improve your page's readability score, there are loads of tools on the web to help you. Some of these tools include:
Think you need to work on the readability of your content? We can help.
Get in touch with us and we’ll match you up with a team that can scour your content and optimise it for your audience.
Meanwhile, you might like our training courses that will give you lots of pointers that you could put in motion immediately upon completion!