Hey there! Thinking about moving over to Ghost? Or trying to decide which platform to use for the first time?
If you’re wondering what the differences are between Ghost and Substack for creators and publishers running a premium newsletter, we put together this no-nonsense overview.
Look, we get it. Choosing the right all-in-one SEO solution for your business is not easy. That's why 100s of businesses trust us to help them choose the right software for their team.
General overview of what a great [software category] should be able to offer your business in [current year]. 3 or 4 paragraphs max here. Paragraphs should cover the core aspects of "jobs to be done".
e.g. If you're comparing SEO software, then a brief overview of which SEO elements a good SEO tool should be able to do well and why.
Look at the vendor's website, product positioning/messaging and sum up who they're best for and what they claim their product can do for them.
Semrush claims to...
Ahrefs says it's for...
This should be a table of the average customer review ratings across software review websites. Ahrefs' vs page has a good version worth looking at. Be sure to update the data once every 3-6 months.
Conducting keyword research isn’t an easy task. It takes time, effort and reflection on your brand or business. Here are a few steps to getting started though
This is the first step of keyword research and involves finding keywords and phrases that relate closely to your brand or business. When creating this list bear in mind
Content explaining how Tool A approaches its workflow to Product Area 1. Image should be a dashboard/product shot in action.
e.g. If this section focuses on keyword research, then the product image should be the keyword research suite.
Could talk a little bit about how Tool A is superior to Tool B in a specific way. e.g. UX/UI, more finite control.
Content explaining how Tool B approaches its workflow to Product Area 1. Image should be a dashboard/product shot in action.
e.g. If this section focuses on keyword research, then the product image should be the keyword research suite.
Could talk a little bit about how Tool B is superior to Tool A in a specific way. e.g. more results shown per page