Before you buy A/B testing software, you need to know what to look for. The best software will give you the tools and features you need to succeed with your testing program. This means you need to research different options and make sure you won’t get stuck with a tool that doesn’t meet your needs.
Testing software is a broad category of tools. It covers everything from tools that focus on one specific element of an A/B test (such as the distribution of variants) to more full-featured solutions that provide a complete testing suite with numerous reporting and analysis options.
With so many options available, it can be difficult to determine which program is right for your company, department, or team — especially if your testing needs are still evolving. Read on to discover some helpful pointers when buying testing software.