Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.
A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher’s location, their browsing history, and their settings.
A Google penalty is an action of penalisation placed on a website for using ill practices to artificially increase their rankings on Google’s search engine.
The process of analysing and improving the SEO performance of a website's content pages.
Keyword research is a market research based activity. Often used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a specific target audience.
A content gap can be defined as the space between what users are seeking out on the web, and the results they receive. It is essentially a gap in the market that needs to be filled in order to fulfil search intent.
The opposite of paid traffic. Organic traffic is traffic generated to a website through organic channels only. SEO and social media are examples of organic traffic channels.
Technical SEO is an aspect of on-page SEO and refers to the process of optimising the technical side of a website to enhance crawlability, indexing and ranking in SERPs.
Black hat SEO, is a form of search engine optimization where a website uses ill practices in order to artificially improve their rankings for search queries. These practices often break service agreements and can lead to penalties.
When it comes to SEO pricing, things can get confusing. Do you choose monthly, hourly or one-off packages? Is SEO even necessary these days?
If you want to boost your organic traffic, top the search engine results pages and ultimately generate more leads for your business, search engine optimisation can help you reach your goals.
Since 75% of users don’t look beyond the first page of the SERPs, boosting your web pages in rankings is ultra important when it comes to being visible to your target audience.
Today we’re looking at how SEO pricing works and what may be the best option for your business.
The simple answer is it depends.
Like most services, SEO pricing is relative. A large Fortune 500 company may have the budget to spend $50,000 a month while a small local business who’s only just launching may need to stick to $1000.
There’s no one size fits all answer when it comes to SEO pricing. Ultimately it comes down to your business’s budget, your SEO goals and the number of resources required to reach your targets.
SEO pricing depends on a number of variable elements that the specialist or agency will base their quote around. The key factors influencing the quote are:
Some industries are highly competitive which makes their keywords more competitive.
This makes it more of a challenge and a lot more work when it comes to ranking highly in Google SERPs.
Take real estate, for example, it’s one of the most competitive industries out there, making it significantly harder to rank well on Google. Of course, it’s doable but it will take more time and resources than other industries.
Smaller local businesses with less competition may be easier to rank well in local search results.
An established website with thousands of web pages will generate more work than a simple 5 page site.
This is particularly true for eCommerce sites that may have thousands of product pages that require optimisation as well as consistent updates to ensure they’re ranking well.
Each business will have a different set of SEO goals. Most site managers want to get their web pages ranking as high as possible on page 1.
But every individual business will also have separate SEO goals. Are you trying to recover from Google penalties? Do you need an in-depth SEO audit? Businesses will each have their own set of SEO goals they want to prioritise and this impacts the workload and resources required.
The level of service will depend on the scale of the project, the overall goals, and timeframe. Some SEO pricing models are based on a specialist managing the campaign from end to end over a longer period of time while other projects may be on a short term one-off basis. The level of service is customised to how many resources and how much time an SEO project requires.
Each individual SEO plan is customisable depending on the business and the SEO agency. A few of the most common features of an SEO plan may include:
When it comes to SEO packages, there are several different ways of charging. Depending on what you’re looking to achieve, the project’s timeframe and the SEO agency’s structure, there are several different common pricing models.
Sometimes SEO plans will incorporate more than one of these pricing models.
When it comes to high-quality SEO, generally you pay for what you get. But, don’t always assume top prices will guarantee the best service.
It’s always worth doing some thorough digging before choosing which SEO specialist or agency you want to go with.
At Grow Hack Scale we offer monthly Basic, Essentials and Growth SEO plans with various different features and tiers to suit your goals and budget.
When it comes to SEO pricing, there’s no one size fits all answer. It ultimately depends on your unique set of goals, your business’s budget and the tier of agency you choose.
Before you make a commitment to an SEO agency or specialist make sure you research their proven successes, client reviews and specialist skillset. You should also reflect on which SEO goals are a priority for your business to achieve.